Over the past few years, a number of automakers have pulled out of various auto shows, even after those types of events were paused during the COVID-19 pandemic. Attendance at car shows, in general, has been on the decline for some time now, but not all of them are doing poorly – in fact, following a reschedule, the 2023 Detroit Auto Show played host to a number of notable reveals for The Blue Oval, including the refreshed 2024 Ford F-150. Ford is also one of a handful of automakers that plan to return to the 2024 Canadian International Auto Show (CIAS) following a bit of a pause, as Ford Authority reported yesterday. However, it won’t be joined by Stellantis, which has decided to pull its corporate support from North American auto shows in general, according to Automotive News.
“With a focus on preserving business fundamentals to mitigate the impact of a challenging automotive market in North America, Stellantis is working to optimize its marketing strategy as it relates to auto shows,” the automaker said in a statement. “At this time, our Toronto-area dealers have agreed to fund all display and activation costs pertaining to the Toronto auto show.”
While Stellantis is pulling corporate support at all U.S. and Canada-based auto shows for the time being, the aforementioned funding from Canadian dealers will ensure that the automaker has a presence at CIAS, which is set to take place next month at the Metro Toronto Convention Center.
There, Stellantis’ popular “Camp Jeep” off-road test track will once again be available for fans, a feature that attracted 26,000 people at least year’s Canadian International Auto Show. The 2024 CIAS will also welcome back at least seven brands – including Ford – that didn’t participate last year, with six others set to be announced in the coming weeks.