Over the past few years, a number of automakers have pulled out of various auto shows, even after those types of events were paused during the COVID-19 pandemic. Attendance at car shows, in general, has been on the decline for some time now, but not all of them are doing poorly – in fact, following a reschedule, the 2023 Detroit Auto Show played host to a number of notable reveals for The Blue Oval, including the refreshed 2024 Ford F-150. Now, Ford is one of a handful of automakers that plan to return to the 2024 Canadian International Auto Show following a bit of a pause, according to Automotive News Canada.
Thus far, Ford is one of seven brands that will make an appearance at the 2024 Canadian International AutoShow (CIAS) following a pandemic-induced absence, a list that also includes Lincoln, Volvo, Polestar, Porsche, Infiniti, and Genesis, though there are even more brands set to return that haven’t yet been announced.
“We’ve got a number of returning brands that the pandemic really took their toll on many companies,” said CIAS general manager Jason Campbell. “Some of our brands weren’t participating last year because of product supply challenges and delivery issues. But for many different brands, those problems are in the rearview mirror or on their way to being in the rearview mirror. There’s also six other brands that we’re set to [unveil] closer to the start of our major ticket sales period, which is end of January.”
CIAS was canceled in both 2021 and 2022 due to the pandemic before reopening its doors last year to 20 different automotive brands. However, organizers expect this year’s event to at least match last year’s record attendance, given the presence of far more brands – and vehicles – at the Metro Toronto Convention Center when it kicks off next month.