Over the past three years, The Blue Oval is a perfect three-for-three in regards to winning North American Truck of the Year honors, as the Ford F-150 took home that distinction in 2021, followed by the Ford Maverick in 2022 and the Ford F-150 Lightning in 2023. That trend looked set to continue into 2024 as well, given the fact that both the redesigned Ford Ranger and all-new Ford Super Duty were nominated for that honor this time around. Ultimately, the Ranger didn’t make the final three in the 2024 North American Truck of the Year – though the Ford Super Duty did – and now, that same model has taken home the top prize, making it four years in a row The Blue Oval has won NATOY.
The Ford Super Duty was one of 25 total vehicles originally vying for a 2024 NACTOY award, which was narrowed down from 52 eligible models. In terms of trucks, the Super Duty was competing against two General Motors products – the Chevy Colorado and Chevy Silverado EV, compared to the original field that included those models plus the Ranger and GMC Canyon.
To determine the winners of each category, a total of 50 jurors evaluate each of these vehicles in every conceivable way. That process began with an annual comparison drive in Michigan at the Detroit Auto Show, after which they completed their individual and collective evaluations and cast votes to determine the three finalists in each category. The winners were announced today at a special event hosted by the Detroit Auto Dealers Association (DADA) and Automotive Press Association (APA) at M1 Concourse in Pontiac, Michigan.
“The Ford Super Duty retains its leadership in the heavy-duty pickup truck category with its impressive towing, payload, torque, and horsepower figures,” said NACTOY juror Jack R. Nerad. “Its four engine choices are highlighted by the new standard 6.8-liter gasoline V8 and 6.7-liter Power Stroke diesel V8. And the big Super Duty is remarkably comfortable and easy to drive.”