Ford Authority

FordDirect Launches New E-Commerce Platform For Dealers

FordDirect – a joint venture between Ford Motor Company and its franchise dealers – has been around for quite a few years now as a way to bring together the worlds of digital, data, and technology to deliver best-in-class marketing and advertising solutions to Ford and Lincoln dealers. That entity gained a new CEO – Dean Stoneley – back in the summer of 2022, and just last August, officially endorsed Velocity Automotive as its preferred vehicle portfolio and reconditioning technology provider for the U.S. Now, FordDirect has launched a brand new e-commerce platform called simply “The Shop.”

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The Shop aims to be a one-stop destination for Blue Oval dealers, giving them a curated online shopping experience in today’s complex landscape. The new e-commerce platform will provide dealers with access to vetted vendors that include pre-negotiated prices for products and services, helping them spend less time searching for those types of things and negotiating rates while also giving them a more seamless way to find new offerings and enroll in them as well.

The Shop will continue adding vendors over time, but when it launches, that list will include the business development center engagement platform Better Car People, the compliance software platform ComplyAuto, the soft-pull credit pre-qualification service OfferLogix, Stella Automotive AI, Velocity Automotive, the automotive call center software-maker Volie, warranty processing tech platform WarrCloud, and commercial truck/van marketing and merchandising tool company Work Truck Solutions.

“As every facet of the auto industry transforms through technology, dealers tell us they are more challenged than ever to stay current while meeting their business goals. We didn’t just listen. We acted to provide a solution that meets their needs,” Stoneley said. “The Shop is now open to help Ford dealers and Lincoln retailers spend more time doing what they do best while also supporting FordDirect’s mission as a trusted partner and resource to find the best vendors in the market for all of their needs.”

We’ll have more on FordDirect soon, so be sure and subscribe to Ford Authority for around-the-clock Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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