FordDirect – a joint venture between Ford Motor Company and its franchise dealers – has been around for quite a few years now as a way to bring together the worlds of digital, data, and technology to deliver best-in-class marketing and advertising solutions to Ford and Lincoln dealers. That entity gained a new CEO – Dean Stoneley – back in the summer of 2022, and just last August, officially endorsed Velocity Automotive as its preferred vehicle portfolio and reconditioning technology provider for the U.S. Earlier this month, FordDirect launched a brand new e-commerce platform called “The Shop,” and now, it has also chosen AccuTrade as its new e-commerce partner to serve that platform, the joint-venture has announced.
“FordDirect’s mission as a trusted partner and resource to our retailers is to work with the best vendors in the market to support the needs of all Ford Dealers and Lincoln Retailers,” Stoneley said of the decision. “Acquiring and quickly turning high-quality inventory is critical right now for dealerships, and we are providing a new marketplace of vetted partners to meet those needs.”
AccuTrade – which is part of Cars.com – or Cars Commerce Inc., as it’s otherwise known – will serve as the preferred vehicle acquisition and trade/appraisal solution for The Shop. AccuTrade speeds up transaction times by enabling digital instant offers for consumers while equipping everyone in the dealership with turnkey and transparent acquisition solutions that’s capable of completing an accurate appraisal in less than five minutes. Last year, the e-commerce solution generated more than 275,000 instant offers for consumers and retailers and completed more than one million appraisals.
“We’re thrilled that FordDirect sees the value in AccuTrade, and we look forward to helping more Ford and Lincoln retailers take their inventory acquisition strategy to the next level,” said Doug Miller, president and chief commercial officer of Cars Commerce. “AccuTrade allows dealers to turn vehicle acquisition into a true profit center, ensuring they secure a healthy margin at the point of acquisition with a guaranteed offer backed by Cars Commerce.”