Ford Motor Company has filed a patent for a connected vehicle data usage framework system that could be used in future Ford vehicles, Ford Authority has learned.
The patent was filed on July 7th, 2022, published on January 11th, 2024, and assigned serial number 0013276.
The Ford Authority Take
Just a few weeks ago, Ford filed a patent for a vehicle operator identification system that would be capable of identifying the driver from a database of users using information stored in something like a smartphone. This is just the latest piece of evidence that FoMoCo is leaving no stone unturned when it comes to collecting data and using it for all kinds of purposes – many of which aim to make one’s life more convenient – and now, this new filing continues that trend by outlining an idea for a connected vehicle data usage framework system that could be used in future Ford vehicles, too.
The concept behind this new patent is centered around ways for Ford to perform vehicle analytics derived from connected vehicle data captured from customers, which in this case, specifically pertains to those that test drive vehicles. The system would do basic things like record a customer’s visit and their interaction with the vehicle, but it would also display the vehicle’s features and capture data from test drives.
This data would then be sent to a server, where it would be used to make recommendations on what type of vehicle might best suit that particular customer, given their preferences and characteristics. Dealers would even receive personalized incentives or recommendations designed to entice the customer to purchase a vehicle, which could prove beneficial to those entities and the automaker itself.