As Ford Authority reported last month, new Lincoln inventory levels have bucked the industry average by a large margin for some time now, most recently closing out the third quarter with inventory levels that were more than double the national average of 71 days’ supply. At the same time, Lincoln sales have been on a downward trend as well, dropping by two percent in 2023, though they did increase by nearly nine percent in Q4 to close out the year. We’re starting to see incentives make a return on some models to counteract this trend – with deals available for the Lincoln Navigator and the Lincoln Aviator – but none of this has made much of an impact on inventory, according to new data from Cox Automotive.
At the end of December, Lincoln ranked as one of four automotive brands with at least double the inventory versus the overall industry average – along with Jeep, Chrysler, and Dodge. This means that new Lincoln inventory currently stands at a minimum of 140 days’ supply, given the fact that the overall industry average came in at 70 days’ as of the end of the 2023 calendar year. Even more alarming is the fact that one of Lincoln’s rivals – Lexus – had just a 41 days’ supply to close out the year.
Meanwhile, overall new vehicle inventory declined slightly in December as sales increased, going from a 73 days’ supply to the aforementioned 70. The total U.S. supply of available unsold new vehicles ended the year at 2.66 million units, which is around 50 percent higher than a year ago and more than the 2.56 million vehicles at the start of the month. However, through the middle of the month, supply rose to 2.73 million units.