As Ford Authority reported nearly three years ago, Ford has long been working on a new infotainment system in conjunction with Google, which was originally slated to launch in 2023 model year vehicles. Rather, as Ford Authority reported earlier this month, that new software is now slated to debut in select Ford and Lincoln models this year, including the redesigned 2024 Lincoln Nautilus, as well as the forthcoming refreshed Lincoln Aviator and Ford Explorer crossovers. Now, that new, next-generation Ford infotainment system has officially been revealed.
For now, The Blue Oval is referring to this new software as part of what it calls the “Ford and Lincoln digital experience,” touting the system’s many connected features and integrated apps including Google Maps and various others from that company and Amazon. The concept here revolves around the fact that when users enter a vehicle and turn it on, they’ll automatically be presented with a personalized experience with their apps and content displayed front and center – though this software that was also at least partially developed more in-house rather than entirely by Google, as Ford notes.
Users can control these apps via the infotainment screen, steering wheel buttons, or with voice controls. In the case of the 2024 Nautilus, it’s also displayed via an available 48-inch panoramic display, which places various apps in locations where they’re best suited. For example, BlueCruise is displayed directly on the screen in front of the driver, while the right side shows off things like weather, media, and fuel economy data. Meanwhile, users can set up their own profiles with personal preferences, so that when they enter the vehicle, it automatically shows not only these preferred applications, but also sets the position of the mirrors, seats, and steering wheel appropriately.
As well as being far quicker than current Sync systems, in terms of the future, this new infotainment aims to deliver more apps and services over time via over-the-air updates, which are independent from system-level updates. This means that customers will be able to download separate features for both the instrument cluster and infotainment screens as well, which Ford says will lead to more unique, personalized experiences in the future – such as the ability to add widgets to the display.