Ford Authority

Watch The 2024 Ford Performance Launch Event Here: Video

As Ford Authority reported yesterday, Ford Performance is hosting its first-ever motorsports season launch event ahead of the start of numerous new racing efforts in 2024, live and online for fans to check out. Set to take place tonight – January 17th at 7pm ET in Charlotte, North Carolina, the home of Ford Performance – this event is slated to feature more than 40 Ford Performance drivers – including NASCAR’s Joey Logano and Ryan Blaney, plus Formula 1 racer Sergio Perez, Ford Mustang GT3 drivers Joey Hand, Dirk Mueller, and Harry Tincknell, and a host of drivers from the off-roading and drifting world.

Ford Ranger Raptor Dakar Rally 2025 Teaser - Exterior 001 - Front

During this special event, Ford Performance plans to give fans all of the pertinent details they’ll want to know ahead of the upcoming 2024 motorsports season, whether that be introducing them to new drivers, as well as vehicles and liveries, all of which will be live-streamed via the video below so that Blue Oval fans from across the globe can tune in.

We already know quite a bit about what to expect from this launch event, as Ford Authority has covered several teasers released by The Blue Oval over the past day or so. In fact, FoMoCo has already revealed a host of new liveries for the Mustang GT3 racer as it prepares to tackle events in the 2024 WeatherTech SportsCar Championship, the FIA World Endurance Championship, and various other series.

FoMoCo also teased the all-new, redesigned Ford Ranger Raptor race truck destined for the 2025 Dakar Rally earlier today, all while the outgoing model is marking the automaker’s debut at the iconic off-road race as we speak. Finally, we’ve also been treated to a teaser for the Ford F-150 Lightning EV demonstrator model, which looks like it’ll be an off-road-focused hyper build of sorts. There are sure to be many other surprises in store for tonight, so be sure and bookmark this page, then come back at 7pm ET tonight to check out this special event as it happens!

We’ll have more Ford Performance news to share soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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