After getting off to a hot start, demand for the Ford Mustang Mach-E – along with EVs in general – has tapered off as of late, for a variety of reasons. Part of that decline can be attributed to high pricing, of course, and Ford has responded by offering a variety of discounts on its EV crossover, while also making it eligible for X-Plan pricing and a new dealer rental program, to boot. Regardless, high inventory levels and the fact that the Ford Mustang Mach-E is no longer eligible for federal clean energy tax credits aren’t helping matters, and as such, The Blue Oval has decided to slash the price of its 2023 model year EV crossover to help make room for 2024 models, according to the Detroit Free Press.
| 2023 Ford Mustang Mach-E Price – February 20 | 2023 Ford Mustang Mach-E Price – February 19 | + / – February 19 Price | |
|---|---|---|---|
| Select RWD Standard Range | $39,895 | $42,995 | $-3100 |
| Select AWD Standard Range | $42,895 | $45,995 | $-3100 |
| California Route 1 AWD Extended Range | $48,895 | $56,995 | $-8100 |
| Premium RWD Standard Range | $42,895 | $46,995 | $-4100 |
| Premium AWD Standard Range | $45,895 | $49,995 | $-4100 |
| Premium RWD Extended Range | $45,895 | $53,995 | -$8,100 |
| Premium AWD Extended Range | $48,895 | $56,995 | -$8,100 |
| GT | $52,395 | $59,995 | $-7600 |
| GT Performance Edition | $57,395 | $64,995 | $-7600 |
| Destination And Delivery | $1,800 | $1,300 | +$500 |
This latest round of price cuts for the 2023 Ford Mustang Mach-E varies by trim, but all are significant, regardless. At the lower end of the trim level lineup, the Select has received a price cut of $3,100, followed by the Premium Standard Range at $4,100, the GT at $7,600, and the Premium Extended Range and California Route 1, which are now a whopping $8,100 cheaper than before. This means that the entry-level Select – the cheapest 2023 Mach-E – starts out at $42,995, though it’s worth noting that Ford has also raised destination and delivery charges by $500 as well.
According to this report, Ford chose to cut its 2023 Mach-E prices due to high inventory, while also aiming to better compete with Tesla, which has dropped the price of its Model Y crossover several times as of late. On top of that, Ford Credit is also offering zero percent financing for 72 months, plus a $7,500 cash incentive on leased vehicles that can be applied immediately to lower monthly payments. “We are adjusting pricing,” said Ford spokesman Marty Gunsberg. “As we continue to adapt to the market to achieve the optimal mix of sales growth and customer value.”
We’ll have more on the Mach-E soon, so be sure and subscribe to Ford Authority for more Mustang Mach-E news and comprehensive Ford news coverage.
Comments
It was just a matter of time. Leaping too far out ahead of your customer base. Hopefully, lesson learned.
1 EV model is leaping too far? Sounds like baby steps to me. The real issue is the charging time and range. Price of course is always #1
Testing testing again
I know what you are testing, and it is frustrating.
Of course transportation charges jump +$500 over night