After years of production constraints stemming from high demand and supply chain shortages, the Ford Bronco faced a new challenge when the United Auto Workers (UAW) union walked out of the Michigan Assembly plant last fall, bringing production to a complete halt for a short time. The strike ended in late October when Ford and the UAW reached a tentative agreement that was later ratified, and as such, Ford Bronco production at MAP wound up bouncing back in a big way in both November and December to close out 2023. However, in the first month of this year, 2024 Ford Bronco production decreased versus December, according to FoMoCo’s latest sales report.
In the final month of 2023, 2024 Ford Bronco production at MAP reached 13,342 units, which represents a 23.8 percent increase versus November and helped the SUV finish the year with 128,188 total units of production. However, in January, Ford Bronco production declined to 12,143 units, which represents a decrease of 1,199 units, or just a touch less than nine percent.
Interestingly, this decline in Ford Bronco production wasn’t matched by the Ford Ranger, which is also built at MAP. The mid-size pickup – in the midst of a changeover to the all-new 2024 model – faced all kinds of production headaches through 2023, which the automaker attributed largely to supply chain issues. However, even though only 402 Ranger pickups were built in December, things bounced back in a big way in January as FoMoCo produced 2,644 Ranger models for a month-over-month increase of 2,242 units, or 558 percent.
As Ford Authority reported last month, increasing Ford Bronco inventory levels prompted The Blue Oval to launch a new stairstep program for January that paid dealers $500 per 2023 or 2024 model year Bronco sold, so long as they also exceeded 100 percent of their sales objectives. Dealers that exceeded that same goal by 110 percent received $750 per Ford Bronco sold, too. It’s unclear if this slight production drop can be attributed to growing inventory levels, but it’s notable, nonetheless.