Ford Authority

2024 Ford Puma Debuts With New Tech, Redesigned Interior

The Ford Puma is a relatively new product after launching in Europe back in 2019, and The Blue Oval continues to offer new variants of the popular crossover, which has achieved great sales success in that region in short order. However, a refresh has been in the works for some time, and Ford Authority spotted a 2024 Ford Puma ST prototype out testing last June. Now, the updated 2024 Ford Puma has officially been revealed with some new tech features and a redesigned interior, among various other tweaks.

On the outside, not much has changed with the 2024 Ford Puma, which is available in a trio of trims – Titanium, ST-Line, and ST-Line X, plus the ST Powershift. Aside from the addition of a new color – Cactus Grey – and puddle lamps that project the Puma logo on the ground, the biggest change present here comes via the crossover’s headlights. Those units now feature a revamped design and light signature, while Dynamic Matrix LED technology with Predictive Dynamic Bending Light is now available as an option.

Inside the cabin, the 2024 Ford Puma utilizes a configurable 12.8-inch digital instrument cluster and a larger 12-inch infotainment screen running SYNC 4 software, which has twice the computing power of its predecessor for quicker and smoother operation. Along with the typical Android Auto and Apple CarPlay compatibility, the refreshed Puma also offers wireless charging, Alexa Built-in capability, a new sliding armrest, a flat-bottom steering wheel, and an optional 10‑speaker B&O audio system.

In terms of driver-assist features, the 2024 Puma has plenty to offer in the form of Intelligent Adaptive Cruise Control with Stop & Go and Lane Centering, Predictive Speed Assist, and a 360-degree surround-view camera system. In the rear, it comes equipped with what Ford calls the “MegaBox,” an 80-liter (or around 2.8 cubic feet) space in the rear cargo area floor that adds even more capacity to the crossover’s spacious boot.

In terms of powertrains, the 2024 Ford Puma comes with the 1.0L I-3 EcoBoost gas engine paired with a 48-volt mild hybrid system to generate either 125 PS (153 horsepower) or 155 (153 horsepower) PS, or 170 PS (168 horsepower) for the Puma ST Powershift model. Customers can still opt for a manual transmission in non-ST Pumas, but now, the Powershift seven-speed gearbox is available in those models as an option as well. Ford hasn’t yet provided pricing for the refreshed Puma, nor did it disclose when deliveries will begin, but it did note that the all-electric version of the crossover – which will be called the Puma Gen-E – will be revealed later this year.

We’ll have more on the 2024 Ford Puma soon, so be sure to subscribe to Ford Authority for the latest Ford Puma news and continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. John H

    I remember a couple years back when Farley wanted to get the Puma to North America? So much for that happening I guess, too bad.

    1. 19Bullitt

      In 2003 I was hoping the Puma would replace the dead ZX2 coupe.

      Then I hoped the Puma ST would replace the Fiesta ST and EcoSport.

      Now the Puma sucks and I don’t want it


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