Ford Authority

2025 Lincoln Aviator Prices Up Significantly Over 2024 Model

Following a bit of a delay, the refreshed 2025 Ford Explorer was just revealed last week, ushering in updated exterior and interior styling for the popular crossover, along with a handful of new tech features. Thanks to a series of equipment changes, the refreshed Explorer is actually cheaper than its predecessor in some instances, which isn’t often the case in today’s world. However, that isn’t the case with the Explorer’s more luxurious counterpart – the 2025 Lincoln Aviator – which was just revealed yesterday.

2025 Lincoln Aviator Price Changes
2025 Lincoln Aviator 2024 Lincoln Aviator + / – 2025 Price
Premiere $58,495 $53,340 +$5155
Reserve $67,495 $59,005 +$8490
Black Label $86,995 $79,225 +$7770
Destination and Delivery $1,395 $1,395 $0

Rather, the 2025 Lincoln Aviator has received some significant price changes compared to the outgoing 2024 model, and that applies to all three trim levels as well. The Premiere has risen by $5,155, in fact, along with a whopping $8,490 increase for the Reserve and $7,770 for the Black Label, which now starts out at nearly $80k. On the bright side, destination and delivery charges remain unchanged at $1,395, at least.

As one would imagine, there are a few valid reasons for these increases, aside from the typical jump associated with the launch of a refreshed or redesigned vehicle. The 2025 Lincoln Aviator now comes standard with a bevy of features including the new Lincoln Digital Experience infotainment software, along with a new, larger 13.2-inch infotainment screen and 12.4-inch digital instrument cluster.

The 2025 Aviator also gained standard BlueCruise for four years, Auto Air refresh, the Panoramic Vista roof, a heated and powered steering wheel, heated and ventilated front-row seating, an adaptive suspension, and the Class III Trailer Tow Package, to name just a few. Additionally, the Reserve and Black Label trims now get the Illumination Package as standard equipment, all of which helps somewhat explain these rather significant price increases.

We’ll have more on the 2025 Lincoln Aviator soon, so be sure and subscribe to Ford Authority for more Lincoln news, Lincoln Aviator news, and comprehensive Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Fordfan

    Hope Lincoln includes whatever drugs they’re smoking with each Black Label purchase.

  2. JJSPC

    So there will be even greater depreciation over five years than now. Might as well throw thousands of dollars into the fire.

  3. Mike

    Additional benefits from the latest UAW contract!

  4. Mistermax

    Aviator sales have been declining year over year. So it only makes sense to raise prices. OK.

  5. LaKim

    You don’t raise prices if there is a decline in sales. So raise prices if there is no demand? Beautiful car for sure. Maybe, the sheer luxury of it will increase the demand and justify the price 🤔.


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