Ford Authority

Certain 2023 Ford Mustang Mach-E Demo EVs Get Big Discount

Earlier this month, The Blue Oval announced that it was slashing 2023 Ford Mustang Mach-E prices by a significant margin, a move that was made in part to help reduce inventory and make room for 2024 models while also positioning it to better compete with its chief rival, the Tesla Model Y. These price cuts don’t just make the 2023 Ford Mustang Mach-E a more enticing purchase, but also, some substantial cash offers also make it quite affordable to lease, though older models are a better deal thanks to the presence of more standard equipment, as Ford Authority recently reported. Now, 2023 Ford Mustang Mach-E shoppers have yet another potential way to save on their purchase, according to CarsDirect.

According to a recent dealer bulletin, select 2023 Ford Mustang Mach-E models are now eligible for what the automaker calls “VIN Specific Bonus Cash,” which can result in a discount ranging anywhere from $3,100 all the way up to $18,500. However, this new incentive is focused on models that didn’t qualify for the aforementioned price cut, and more specifically, demo models from dealerships.

“Impacted 2023 Mach-E units are FCTP (Ford Courtesy Transportation Program) Mannequin Units that were already in service and dealer traded units,” the memo reads. Otherwise, it’s a little difficult to determine which models – outside of “mannequins” or demo vehicles – may present the best possible deal. “The incentive amount varies by trim and order date,” the memo notes, but it doesn’t specify how that works.

Ford Mustang Mach-E GT Performance Edition Argentina - Exterior 001 - Front Three Quarters

It stands to reason that higher-trim models may offer better discounts, as has historically been the case, but it’s unclear if that applies to this new offer. Regardless, those willing to do a little hunting could potentially wind up scoring one of the better discounts on the Mach-E we’ve seen to date.

We’ll have more on the Mach-E soon, so be sure and subscribe to Ford Authority for more Mustang Mach-E news and comprehensive Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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