Ford Argentina Sales Fell 30 Percent In January 2024

February 12, 2024 2:11 pm

Ford Argentina sales decreased 30 percent to 3,187 units in January 2024 compared to January 2023. The figures placed Ford as the sixth best-selling car brand in Argentina, behind Fiat, Volkswagen, Toyota, Peugeot and Renault.

Individual model sales performance was as follows:

Ford Bronco Sport sales increased 11.67 percent to 201 units
Ford EcoSport sales decreased 99.6 percent to 2 units
Ford F-Series sales increased 27.78 percent to 23 units
Ford Kuga sales totaled 17 units
Ford Maverick sales decreased 58.18 percent to 248 units
Ford Mustang sales decreased 50 percent to 11 units
Ford Ranger sales decreased 25.81 percent to 2,032 units
Ford Territory sales increased 174.87 percent to 536 units
Ford Transit sales decreased 56.39 percent to 116 units

Sales Results - January 2024 - Argentina - Ford

MODEL	JAN 2024 / JAN 2023	JANUARY 2024	JANUARY 2023
BRONCO SPORT	+11.67%	201	180
ECOSPORT	-99.60%	2	506
F-SERIES	+27.78%	23	18
KUGA	*	17	*
MAVERICK	-58.18%	248	593
MUSTANG	-50.00%	11	22
RANGER	-25.81%	2,032	2,739
TERRITORY	+174.87%	536	195
TRANSIT	-56.39%	116	266
FORD TOTAL	-29.80%	3,187	4,540

The Ford Authority Take

After experiencing an outstanding streak of 13 months of continuous increases in the country, Ford Argentina sales fell noticeably in January. Ford’s performance is in line with the generalized declines among the main automobile brands and the Argentine automotive market, which fell 33 percent during the first month of the year.

In clear contrast to previous months, most Ford vehicles in Argentina experienced large double and triple digit drops in January. The best-selling Ford Ranger suffered the first decrease since the arrival of the completely redesigned model in the country – where it is manufactured for the region, down 707 units year-on-year.

That said, three brand nameplates managed to post gains over the past month. Among them, the new Ford Territory stands out with a significant three-digit increase that positions the compact crossover as the brand’s second best-selling model in Argentina. The Bronco Sport and the F-150 also performed similarly.