Ford Authority

Ford Brand Ranked Average In Owner Satisfaction

Each year, Consumer Reports releases its list of the most and least loved automotive brands, which are based on the results of the organization’s owner surveys. The goal here is to figure out how car brands fare in the eyes of consumers in a less scientific manner, though in the case of this particular report, CR also breaks down satisfaction into specific categories to give us a more comprehensive look. Regardless, Ford ranked eighth on this list in 2022 with a score of 71 out of a possible 100 points, and followed that up with a ninth place ranking in 2023 with 70 points – though for 2024, Ford slipped a bit, according to the latest version of this study.

This year, Ford slipped all the way down to 15th place out of 29 brands with a score of 67, meaning that 67 percent of owners would purchase another vehicle from that brand again, if given the option. That ranks The Blue Oval behind Rivian, which topped the list with a score of 86, followed by Mini (77), BMW (76), Porsche (76), Tesla (74), Genesis (73), Lexus (73), Subaru (70), Ram (69), Honda (69), Chevrolet (69), Toyota (69), Hyundai (68), and Acura (68).

In terms of individual categories, Ford did manage to stand out in terms of cabin storage, but otherwise, didn’t rank exceptionally well or poorly in comfort, driving, in-cabin experience and usability, and ownership cost.

Consumer Reports derived these rankings from its 2023 Annual Auto Surveys, which span over 330,000 vehicles from the 2021-2024 model years. Its owner satisfaction scores are based on the percentage of members/owners that responded “definitely yes” to the question of whether they would buy the same vehicle again, considering factors such as reliability, price, performance, enjoyment, and comfort, with a higher score reflecting a higher level of owner satisfaction in those areas.

We’ll have more insights like this to share soon, so be sure and subscribe to Ford Authority for ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Mark B

    Well, I don’t think in this day and time, quality control should be that much of a mystery. Ford knows what to do…the desire has to be there though.


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