Ford Brazil Sales Jump 92 Percent In January 2024

February 7, 2024 3:42 pm

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Ford Brazil sales increased 92 percent to 2,804 units in January 2024 compared to January 2023 results.

Individual model sales performance was as follows:

Ford Bronco Sport sales totaled 157 units
Ford F-Series sales totaled 18 units
Ford Heavy Trucks sales totaled 2 units
Ford Maverick sales increased 67.09 percent to 132 units
Ford Mustang sales decreased 42.31 percent to 15 units
Ford Mustang Mach-E sales totaled 22 units
Ford Ranger sales increased 81.78 percent to 1,776 units
Ford Territory sales totaled 510 units
Ford Transit sales decreased 34.23 percent to 171 units

Sales Results - January 2024 - Brazil - Ford

MODEL	JAN 2024 / JAN 2023	JANUARY 2024	JANUARY 2023
BRONCO SPORT	*	157	*
F-SERIES	*	18	*
HEAVY TRUCKS	*	2	*
MAVERICK	+67.09%	132	79
MUSTANG	-42.31%	15	26
MUSTANG MACH-E	*	22	*
RANGER	+81.78%	1,776	977
TERRITORY	*	510	*
TRANSIT	-34.23%	171	260
FORD TOTAL	+92.45%	2,804	1,457

The Ford Authority Take

Ford Brazil sales began the new year with a strong increase in January, with volume almost double that of January 2023. The solid performance represents Ford’s 12th consecutive sales increase in the Brazilian market.

Once again, Ford Brazil’s drastic rise in January was led by the best-selling Ford Ranger. The midsize pickup reached a new high, with an 82 percent increase of almost 800 units year over year, cementing it as the brand’s most popular model in the country.

However, the new Ford Territory had the most outstanding result of the month by registering 510 deliveries – its best performance to date in the Brazilian market and one that positions it as Ford’s second best-selling model in the country. For its part, the Ford Maverick also increased its registrations last month.