Ford Authority

Ford Bronco Discount Still Non-Existent In February 2024

As has been the case since Ford resurrected the rugged off-road pony, the Blue Oval is still not offering any sort of Ford Bronco discount during February 2024. In other words, there are no discounts or incentives available this month toward the purchase or lease of the 2024 model year of the popular off-road SUV.

However, there is a special lease deal, on any remaining inventory of the 2023 Ford Bronco – a first for the Bronco, if you can find one, and with several caveats. For instance, the incentive being limited to the now-base Big Bend trim. Additionally, current Jeep owners get another $1,000 off toward a new Bronco.

It’s also worth noting that the Bronco is now eligible for X-Plan pricing for the first time, but some models are ineligible, unsurprisingly those being both the Ford Bronco Raptor and Ford Bronco Heritage Limited Edition.

Sydney Sweeney Ford Bronco Off-Roadeo Moab - Exterior 003 - Rear

For the sake of context, Ford Bronco discount offers have absent since the current generation launched:

Production of the Bronco has finally improved at the Michigan Assembly plant, where the rugged SUV is built, with output up in December 2023. Ford will also add a third shift to that facility over the summer, which should improve the inventory supply picture even more. In fact, new Ford inventory overall is higher than average levels in the auto industry.

Ford Bronco Pricing

For reference, here are the Ford Bronco trim levels and their corresponding starting MSRPs, including destination charges:

2024 Ford Bronco Two-Door

  • Big Bend – $41,025
  • Black Diamond – $44,725
  • Heritage Edition – $49,950
  • Badlands – $51,490
  • WildTrak – $62,120
  • Heritage Limited Edition – $71,580

2024 Ford Bronco Four-Door

  • Big Bend – $41,765
  • Black Diamond – $45,465
  • Heritage Edition – $50,870
  • Outer Banks – $49,835
  • Badlands – $52,780
  • Everglades – $57,615
  • WildTrak – $62,660
  • Heritage Limited – $73,000
  • Raptor – $91,930


  • See dealer for details.
  • Incentive for the United States of America, unless otherwise specified.
  • Some customers may not qualify for these Ford Bronco discount offers.
  • Residency restrictions apply.
  • Ford discount offers might not be available with special finance, lease, and some other offers.

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.

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  1. William

    Isn’t X-plan and the Jeep conquest considered discounts?


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