The 2021 King of the Hammers off-road race marked the debut of the Ultra4 4400 unlimited class and 4600 stock class racing versions of the sixth-generation Ford Bronco, and just one year later, that same model managed to sweep the podium in the latter class – plus a win in the Nitto Race of Kings – in what is one of the more grueling events on the motorsports calendar. That success carried over to 2023 as well, as the Ford Bronco team managed to repeat its 1-2-3 finish from the year prior. Now that the 2024 edition of KoH has wrapped up, it was more of the same for the record-breaking six-Bronco lineup at this year’s race, too.
While Brad Lovell secured his third consecutive pole position at the 2024 King of the Hammers race, fellow driver Bailey Cole wound up earning his very first 4600 class crown by the time the dust settled – the third consecutive first-place stock class finish for the Ford Bronco 4600. Loren Healy and Vaughn Gittin Jr. – who took home the win the past two years – wound up finishing second, to boot.
“We knew going into this year that it was going to be a rough course,” Cole said. “I thought that there might be opportunities to take creative lines to get an advantage, and the Bronco just performed regardless of what we threw at it. We got into an early lead and kept it rolling. Man, I can’t believe it. This feels amazing. To do this in Bronco has me on cloud nine. When we came across the finish line, and I got the No. 1 from my dad, it was so special.”
“King of the Hammers, undoubtedly, remains one of the truest tests for our Bronco products,” said Global Director of Ford Performance Motorsports Mark Rushbrook. “It has been the venue for many developments to make Bronco even better for customers worldwide. We’re happy to see our success continue for a third year in a row, but it’s even more satisfying to see more Broncos in the field. It’s a testament to our continual development and passion behind our off-road program.”