Ford Authority

Ford Expedition Wins 2023 Full Size Segment Loyalty Award

Since its latest refresh for the 2022 model year, the Ford Expedition has racked up quite a few accolades, including a Kelley Blue Book Best Buy Award, being named the top Large SUV in Vincentric’s 2024 Best CPO Value in America Awards, and making the cut as one of the best full-size SUVs for the money by iSeeCars. Now the Ford Expedition has added yet another notable accolade to its trophy case after topping the full-size utility segment of S&P Global Mobility’s 2023 Automotive Loyalty Awards – joining the Lincoln Nautilus, which was recognized as the winner in the brand new “Overall Loyalty to Model” category.

Topping the heated full-size utility segment – which is currently dominated by the GM twins, the Chevrolet Tahoe/Suburban and GMC Yukon/Yukon XL – is a notable achievement for the Ford Expedition, which is currently enjoying stronger loyalty from owners than its rivals. As far as the overall market goes, though waning inventory over the past few years has put a dent in overall customer loyalty across the automotive market, S&P notes that improving levels as of late are beginning to reverse that trend. In fact, loyalty improved year-over-year for the first time since 2019, rising 0.8 percentage points to finish out 2023 at 51 percent.

“The last few years have shown us that customers are becoming more comfortable to consider and purchase a new vehicle outside their preferred brand,” said Joe LaFeir, President, Automotive Insights, S&P Global Mobility. “However, concerted efforts from OEMs to improve retention through unique marketing initiatives, alongside improving inventory levels and great new products, are resulting in a stabilizing of loyalty levels, after several years of decline.”

“These awards truly exemplify the industry’s competitiveness and desire to improve customer retention. The awards reflect substantial fact-based analysis, which allows us to understand and determine conquest and loyalty rates, while providing guidance to OEM marketers and their agency partners to help improve loyalty programs and customer retention,” said Vince Palomarez, Product Management Associate Director, Loyalty, at S&P Global Mobility.

We’ll have more on the Expedition soon, so be sure and subscribe to Ford Authority for more Ford Expedition news and around-the-clock Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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