Though demand for the Ford F-150 Lightning declined somewhat toward the end of 2023 – prompting the automaker to scale back its production plans for the 2024 model year – the EV pickup is destined for other markets as well, as is the case with its ICE-powered counterpart. Those include both Switzerland and Norway for now, though it stands to reason that other markets may wind up getting the Ford F-150 Lightning at some point in the future as well. In the meantime, the Ford F-150 Lightning has officially launched in Norway after the first units just arrived – joining the Ford Mustang Mach-E in that particular market.
Dag Ødegaard from Lier, Norway, became the very first customer to take delivery of a Ford F-150 Lightning in that country recently – a Lariat Launch Edition finished in Antimatter Blue Metallic with the standard range battery. Interestingly, Ødegaard’s wife is originally from Texas and he owns a store in Norway that sells American grilling and barbecue equipment – which helps explain why he was quick to order an F-150 Lightning as soon as he had the chance.
“This is a dream vehicle for us especially as we love the USA and Texas so much,” Ødegaard said. “Finally we don’t have to drive two cars to transport two teenage children, my wife, and all our luggage to our cabin in [the ski town of] Trysil. In particular, the fact that it has five seats means that we can finally afford to buy ourselves a proper family pickup, which is also fully electric and packed with new technology. It is absolutely outstanding both in terms of comfort, space and driving.”
“This is an important day for Ford in Norway,” said Per Gunnar Berg, CEO of Ford Motor Norway. “As the first country outside America to get F-150 Lightning, we get the opportunity to deliver one of the most talked about electric vehicles in the world in recent years to our customers. We look forward to going full throttle to give even more Norwegians the opportunity to experience an all-electric truck unlike anything else on offer here. It is both bigger, stronger and more capable than most you will find on the Norwegian market, and is just as good as a family car as it is for work.”