Last year, the Ford F-150 Lightning ranked seventh on the annual J.D. Power U.S. Electric Vehicle Experience (EVX) Ownership Study, falling behind the third place Ford Mustang Mach-E and the mass market segment average, to boot, with a score of 723 out of a possible 1,000 points. Now, the 2024 installment of the EVX study has been released, and it reveals that the Ford F-150 Lightning once again ranked below the mass market segment average, all while the Mach-E moved back up to reclaim its position in second place among all EVs in that space.
This time around, the Ford F-150 Lightning slipped to 11th place with a score of 704 out of 1,000 possible points, which trails every other vehicle in the mass market EV segment, save for the Subaru Solterra, Volkswagen ID.4, Hyundai Kona EV, and Nissan Leaf. It’s worth noting that companies like Tesla, Rivian, and Lucid are considered premium brands by J.D. Power, and are included on a seperate list as a result.
J.D. Power’s U.S. Electric Vehicle Experience (EVX) Ownership Study focuses on the first year of ownership, specifically, measuring satisfaction based on 10 factors – accuracy of stated battery range; availability of public charging stations; battery range; cost of ownership; driving enjoyment; ease of charging at home; interior and exterior styling; safety and technology features; service experience; and vehicle quality and reliability. This year’s EVX study polled 4,650 owners of 2023 and 2024 model year EVs, and found that overall, quality, cost, and public charger availability are among the most important factors for that group.
“The increase in the EV share of the new-vehicle market, reflected by seven new rank-eligible models this year, is a notable step in the transition toward vehicle electrification,” said Brent Gruber, executive director of the EV practice at J.D. Power. “Many products are hitting the mark and resonating with shoppers but, at the same time, the decline in satisfaction with public charging availability should serve as a warning because concern about access to public charging is a key reason many buyers currently reject BEVs. For EVs to reach their full potential, this issue needs to be resolved.”
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Comments
Doesn’t surprise me, if it had the 10 speed trans in it it would be at the bottom of the list or lower.
How long has jim Farley been in charge at ford? Isn’t there someone that could do a better job? Ford should be at the top of food chain. Time for a change.
Charging is not an issue. Most EV owners charge at home and even for free.