Ford Focus Among Top 50 Best Selling European Cars Of 2023

The Blue Oval had several models rank among the best-selling in Europe last year, a list that includes the Ford Kuga PHEV – which was the top-selling plug-in across the region in 2023 – along with the regular Kuga and the Puma, which ranked 26^th and 11^th, respectively. However, those models weren’t alone in that regard, as they were joined by the Ford Focus, which also landed on the list of the top 50 best-selling European vehicles of 2023, according to new data from JATO Dynamics.

Last year, the Ford Focus ranked as the 33^rd best-selling vehicle in Europe with 99,794 units sold – a year-over-year increase of 26 percent. It’s an interesting development considering the fact that the Ford Focus is slated to be discontinued in 2025 when production of the long-running model ends at the Saarlouis Assembly plant in Germany. Ford has been seeking a buyer for that facility for some time now – a list that reportedly included Chinese EV maker BYD, Magna International, VDL Nedcar, and an unnamed “major” investor – but as of now, the automaker plans on continuing to operate it – albeit with a vastly reduced workforce – through 2032.

In terms of the overall European new vehicle market, sales reached their highest level since the pre-pandemic years, totaling 12,792,151 units in 2023 – a year-over-year increase of 14 percent – all while EV sales, in particular, surpassed the two million unit mark for the very first time as well.

“Europe’s automotive market appears to be normalizing,” said Felipe Munoz, Global Analyst at JATO Dynamics. “Supply chain issues are now largely under control, and consumers have become accustomed to waiting longer to receive new vehicles. Despite this, it is unlikely we will see volumes surpass the 15 million units recorded in 2019. Purchasing a vehicle has become more expensive, and attitudes to ownership continue to change.”

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