Ford Authority

Ford Maverick Among Top 20 Vehicles Priced Over MSRP

Since the moment it launched to tremendous fanfare, the Ford Maverick has remained in short supply and high demand. As is usually the case with consumer goods in that sort of predicament, that means prices for the compact pickup have risen steadily, and it has also long been one of the top vehicles selling for more than its MSRP, on average. In fact, iSeeCars regularly compiles this data, and listed the Ford Maverick as one of the most commonly marked-up vehicles last August, and it also landed on Consumer Reports‘ same sort of list in November 2023, as well as last month. Now, iSeeCars has released its latest list of 20 new cars priced the highest over MSRP, and once again, the Ford Maverick made the cut.

Ford Maverick Hybrid Argentina - Exterior 001 - Front Three Quarters

This time around, the Ford Maverick ranked 17th out of 20 vehicles routinely selling for far more than sticker, with an average sales price of $33,098 versus an average MSRP of $27,996 – a difference of 18.2 percent. By comparison, the average new vehicle is currently selling for $45,880 versus an average MSRP of $42,789, which is a difference of just 7.2 percent. Otherwise, much of this list is made up of pricier models, with Porsche accounting for five out of the top seven offenders – though Mini’s all-electric hardtop model actually ranked at the top of the list.

“It’s interesting to see one Mini and two Porsche EVs in the top 20 list when EVs make up a majority of the top 10 lowest-priced list,” said Karl Brauer, iSeeCars Executive Analyst. “Clearly Mini and Porsche are modulating their EV production to better align with demand. Hybrids like the Toyota Corolla Cross and Ford Maverick are also in high demand and, apparently, short supply.”

The good news for consumers is that overall, new car pricing continues to fall relative to MSRP. One year ago, the average new vehicle was priced at $45,597, or 8.9 percent above MSRP, but today, that average has fallen to 7.2 percent. To come up with this data, iSeeCars analyzed the pricing of over 16 million new vehicle transactions that occurred between January 2023 and January 2024.

We’ll have more on the Ford Maverick soon, so subscribe to Ford Authority for the latest Ford Maverick news and comprehensive Ford news updates.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Mike

    Why would anybody pay MSRP for a vehicle, let alone a premium over that! And I read American people are having money shortage problems. Looks like that’s not true!

    1. John

      Vehicle repos, home foreclosures, and other loan delinquencies are rising sharply. US personal savings are plummeting and many folks have taken money out of their retirement funds (those that have them). Things are about to change.

  2. G O PEE

    Thats why they have $ problems

  3. John

    Well, one out of 5 comments posted here isn’t bad I guess.

  4. John

    PLEASE fix your site!

  5. Blackbelt

    I paid Under MSRP for mine. I had an order in for 15 months, so Ford price protected my 2024 when i got it in December. Ended up paying $2500 under the sticker.


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