Following Ford’s big electrification push – which involves the automaker announcing that it planned to invest billions in EVs and expand its offerings in that segment years ago, most have assumed that all-electric versions of vehicles like the Ford Bronco and Ford Maverick were inevitable. The only question was, when, exactly, would these new EVs arrive? In fact, a previous report noted that a Ford Bronco EV was on track to debut before the end of this decade, though the company’s global vice president of design, Anthony Lo, noted such a machine would be challenging to develop in an interview last year. Now, a new report from Autoweek suggests that both the Ford Bronco and Ford Maverick EVs have been pushed back to the next decade.
Both the Ford Maverick and Bronco EVs have reportedly been put on hold “until at least the early 2030s,” according to unnamed sources, which isn’t terribly surprising given the fact that CEO Jim Farley recently stated that the automaker “may delay some upcoming EVs” amid waning demand. Ford recently announced that it was pushing back $12 billion in planned EV investments, though it isn’t giving up on all-electric vehicles. Rather, the automaker is shifting its strategy and working on new, low-cost EVs as it works to drive prices down and overcome one of the biggest obstacles standing in the way of sales growth
In the meantime, it remains possible that Ford could build and sell a Bronco plug-in hybrid model – one that could travel short distances on electric power alone, yet also utilizes a gas engine for longer trips. In fact, Ford is already benchmarking the Jeep Wrangler 4xe PHEV, and Ford Authority spotted a potential Bronco PHEV prototype out testing back in 2021. However, in spite of the regular Maverick Hybrid’s popularity, The Blue Oval isn’t reportedly working on a PHEV version of the compact pickup.
Meanwhile, a recent report indicates that the next-generation Ford Maverick could debut in 2027 for the 2028 model year, while a refresh is likely to precede it in 2024 for the 2025 model year – so long as The Blue Oval follows a six-year product cadence.
We’ll have more on Ford’s EV strategy soon, so be sure and subscribe to Ford Authority for more Ford Bronco news, Ford Maverick news, and around-the-clock Ford news coverage.
Comments
The boycott against EVs is working.
More like common sense rather than a boycott. EV’s are still too expensive, both to acquire and to insure, with plug in stations are still a year or two away from satisfying the demand. Hybrids remain the way to go.