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Ford Mustang Mach-E Sales Up Five Percent, Placing First During Q4 2023

Ford Mustang Mach-E sales increased in the United States during the fourth quarter of 2023, with 19 deliveries in Mexico.

Ford Mustang Mach-E Sales - Q4 2023 - United States

In the United States, Ford Mustang Mach-E deliveries totaled 11,889 units in Q4 2023, an increase of about 5 percent compared to 11,369 units sold in Q4 2022.

During the complete 2023 calendar year, Mustang Mach-E sales increased about 3 percent to 40,771 units.
MODEL Q4 2023 / Q4 2022 Q4 2023 Q4 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
MUSTANG MACH-E +4.57% 11,889 11,369 +3.33% 40,771 39,458

Ford Mustang Mach-E Sales - Q4 2023 - Mexico

In Mexico, Ford Mustang Mach-E deliveries totaled 19 units in Q4 2023, an increase of about 12 percent compared to 17 units sold in Q4 2022.

During the complete 2023 calendar year, Mustang Mach-E sales were flat at 66 units.
MODEL Q4 2023 / Q4 2022 Q4 2023 Q4 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
MUSTANG MACH-E +11.76% 19 17 0.00% 66 66

Competitive Sales Comparison (USA)

Ford Mustang Mach-E sales posted a five percent uptick during Q4 2023, moving 11,889 units to lead among mainstream EVs.

The Volkswagen ID.4 followed in second with a 162 percent leap in sales to 10,634 units, while the Chevy Bolt EUV (see running Chevy Bolt EUV sales) placed third with a 22 percent drop to 8,762 units. The two Hyundai models placed fourth and fifth, respectively, with the Ioniq 5 crossover posting a 92 percent jump to 8,612 units and the Ioniq 6 sedan with 4,681 deliveries. The Kia EV6 grew 39 percent to 4,081 sales for sixth. The Chevy Bolt EV (see running  Chevy Bolt EV sales) the smaller sibling of the Bolt EUV, slipped 22 percent to 15,835 units to place seventh, and the Nissan Ariya posted 4,504 deliveries for eighth. The Subaru Solterra placed ninth with a 238 percent leap to 3,109 units, followed by the related Toyota bZ4X in 10th with a 189 percent jump to 2,843 units. The Solterra and bZ4X share the same platform, having been jointly developed. Sales of Nissan’s other entry here, the aging Leaf, dropped 57 percent to 1,348 units. Two new models join the list, namely the Kia EV9 with 1,118 deliveries and the Chevy Blazer EV (see running Chevy Blazer EV sales) with 463 deliveries.

Sales Numbers - Mainstream EVs - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
FORD MUSTANG MACH-E +4.57% 11,889 11,369 18% 26% +3.33% 40,771 39,458
VOLKSWAGEN ID.4 +162.24% 10,634 4,055 16% 9% +84.24% 37,789 20,511
CHEVROLET BOLT EUV -22.06% 8,762 11,242 13% 26% +43.52% 38,881 27,091
HYUNDAI IONIQ 5 +91.80% 8,612 4,490 13% 10% +47.59% 33,918 22,982
HYUNDAI IONIQ 6 * 4,681 * 7% 0% * 12,999 0
KIA EV6 +39.09% 4,081 2,934 6% 7% -7.90% 18,879 20,498
CHEVROLET BOLT EV -22.13% 3,789 4,866 6% 11% +110.03% 23,164 11,029
NISSAN ARIYA * 3,765 * 6% 0% * 13,464 0
SUBARU SOLTERRA +238.30% 3,109 919 5% 2% +865.40% 8,872 919
TOYOTA BZ4X +188.63% 2,843 985 4% 2% +664.67% 9,329 1,220
NISSAN LEAF -56.89% 1,348 3,127 2% 7% -40.52% 7,152 12,025
KIA EV9 * 1,118 * 2% 0% * 1,118 0
CHEVROLET BLAZER EV * 463 * 1% 0% * 482 0
TOTAL +47.98% 65,094 43,987 +58.49% 246,818 155,733

From a segment share standpoint, the Mustang Mach-E led with an 18 percent share, followed by the ID.4 with a 16 percent segment share, and the Bolt EUV with a 13 percent share. The Ioniq 5 posted a 13 percent share as well, while the Ioniq 6 held a seven percent share. The EV6 earned a six percent share, as did both the Bolt EV and Ariya. The Solterra posted a five percent share, followed by the bZ4X with a four percent share. The Leaf and EV9 each held a two percent share, while the Blazer EV earned a one percent share.

The Mustang Mach-E competes in the mainstream electric vehicles (EV) segment, in which we currently include all mainstream (non-luxury) BEVs including crossovers, hatchbacks, and sedans. As more EVs enter the market, there will enough similar vehicle types competing against each other to warrant a specific segment. At that time, we will break these out for more specific sales comparisons. Beyond the mainstream EV segment being discussed here, the remaining EV segment is the premium EV market that contains models from Tesla, Audi, Porsche, BMW, Mercedes-Benz, Lucid, Cadillac, Jaguar and Genesis. Accordingly, we are not including Tesla models in the mainstream EVs sales analysis, since they are premium/luxury models.

Combined sales of the Tesla Model Y and Model 3 grew 32 percent for 160,600 deliveries.

Sales Numbers - Tesla Mainstream EVs - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
TESLA MODEL Y +58.93% 101,400 63,800 63% 53% +66.77% 385,900 231,400
TESLA MODEL 3 +2.78% 59,200 57,600 37% 47% +17.41% 232,700 198,200
TOTAL +32.29% 160,600 121,400 +43.99% 618,600 429,600

It’s also worth noting that Hyundai and Kia offer EV models that also include variants with an internal combustion engine (ICE) and/or hybrid (HEV) and/or plug-in hybrid (PHEV) version. That includes the Hyundai Kona and Hyundai Ioniq (without a number), along with the Kia Niro. Consequently these models do not offer a direct comparison to the Mustang Mach-E. As a result, these particular Hyundai and Kia models are not longer included in our analysis. A related Hyundai model, the similarly named Ioniq 5, is all-electric, replacing the original Ioniq. While the Ioniq 5 is a crossover the similarly named Ioniq 6 is an all-electric sedan.

Overall, sales of mainstream EVs jumped 48 percent to 65,094 units during Q4 2023.

2023 Ford Mustang Mach-E Frunk - Exterior 001 - Front Three Quarters

The Ford Authority Take

Ford Mustang Mach-E sales remained in the green this quarter. This shouldn’t be surprising since the Mustang Mach-E was among the top ten best selling EVs of 2023.

For Q4 2023 and going forward, we’ve dropped the two Tesla entries from our mainstream EVs sales analysis, both the Model Y and Model 3, for reasons noted above. However, we welcome two models to the list, namely the Kia EV9 and the Chevy Blazer EV, while adding a few other entries to more accurately reflect the nascent EV market.

The first-ever 2024 Ford Mustang Mach-E Rally off-road-capable EV

About the Ford Mustang Mach-E

For 2024, the first-ever Mustang Mach-E Rally debuts as an off-road-capable EV, looking the part with a unique front fascia, fog lights, a hatch-mounted rear wing, stripes, and a black-painted roof.

The new Rally offers up more power than even the range-topping Mach-E GT Performance Edition, boasting 480 horsepower and 650 pound-feet of torque versus 480/634 for the latter, from a pair of electric motors. The Rally is made for unpaved roads filled with dirt and loose gravel. MagneRide shocks with specially-tuned springs keeps the body in check, which rides on top of a 0.8-inch suspension lift, and 19-inch wheels wrapped in Michelin CrossClimate2 all-season tires are complemented by 15.8-inch front brake rotors featuring Brembo calipers. Special shielding protects both motors, while a unique RallySport drive mode helps take advantage of those tweaks.

Maximum range for the Rally should come in at around 250 miles from the crossover’s battery pack, which offers up 91.0 kWh of usable capacity.

The first-ever 2024 Ford Mustang Mach-E Rally off-road-capable EV

Meanwhile, 2024 Ford Mustang Mach-E GT debuts a new Bronze Appearance Package along with optional bronze wheels. However, the 2024 Mustang Mach-E Premium gets a new standard roof to replace the now-optional panoramic fixed-glass roof, and the lineup drops the California Route 1 trim.

  • All percent change figures compared to Ford Mustang Mach-E sales in Q4 2022, except if noted
  • In the United States, there were 78 selling days for Q4 2023 and 78 selling days for Q4 2022

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Comment

  1. FJD

    why aren’t Tesla sales listed?

    Reply

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