Ford Ranger Attracting New Type Of Subscriber In Brazil

February 12, 2024 9:40 am

Ford Ranger Brazil Parts and Accessories - Exterior 001 - Front Three Quarters

FoMoCo originally rolled out its digital subscription car service – dubbed Ford Go – in Brazil back in 2021, which takes place entirely online and allows customers to drive a new vehicle each year, for a fixed monthly cost that is all-inclusive and includes insurance, taxes, maintenance, and other ownership-related expenses. At that time, select versions of the Ford Ranger and Territory were eligible for the new service, which quickly became a big hit with consumers in the South American country. Now that the all-new, redesigned Ford Ranger has launched in Brazil – to much demand and fanfare – it’s also helping the automaker attract a new kind of subscriber to the Ford Go program, too.

Aside from enjoying a 42.4 percent increase in sales last year, the Ford Ranger also helped boost Ford Go subscriptions in a big way, doubling the number of participants versus 2022, according to FoMoCo. However, it isn’t just traditional pickup buyers that are taking advantage of this subscription service, either.

“Traditionally, Ranger’s customers are from agribusiness. But in Ford Go more than 70 percent of its subscribers are from the capitals,” said Victor Coelho, Ford’s Mobility and New Business supervisor. “They are company administrators, executives, customers in the age of 30 to 50 who live in the city or on the beach and have chosen Ranger as a personal vehicle, using the advantages of the subscription. The signature is a market that has been growing and 2024 will be the year of consolidation of Ford Go. It is the fastest growing rental modality in Brazil and we have the potential to serve many more customers with our portfolio.”

Currently, Ford Ranger customers wishing to take advantage of this subscription service have five models to choose from – XLS 2.0, XLS 3.0 V6, XLT 3.0 V6, Limited, and Limited +, with monthly fees starting at R$5,641 ($1,139 USD), which covers 1,000 kilometers (621 miles) per month at a term of 36 months. Those that want different terms can also opt for 12, 18, 24, or 30 months, with mileage totals going all the way up to 3,000 kilometers (1,864 miles) per month.

We’ll have more on the Ranger soon, so be sure and subscribe to Ford Authority for more Ford Ranger news and ongoing Ford news coverage.

By Brett Foote

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.