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GM Cancels Fully Electric Ford Maverick Rival

The Ford Maverick has been a smash hit since it launched for the 2022 model year, immediately becoming one of the most sought-after vehicles on the market. As such, it’s no surprise that other automakers have been considering adding a compact pickup to their respective lineups as well, a list that includes both Toyota and General Motors, the latter of which was spotted benchmarking the Ford Maverick by Ford Authority not too long ago. GM was reportedly considering an all-electric Ford Maverick rival as recently as January 2023, in fact, but now, it seems as if such a model is no longer in play, according to GM Authority.

As Ford Authority reported last year, this prospective all-electric Ford Maverick rival was so far along in the development process that the automaker shared details regarding its vision for the pickup with the press at its EV design studio in Warren, Michigan. It was reportedly slated to be smaller than both the Maverick and Hyundai Santa Cruz, with just two doors, a low roofline, and a 4- to 4.5-foot bed, with a planned starting price of less than $30k. The pickup reportedly had a sportier, more futuristic design that was intended to appeal to younger customers who enjoy recreational activities.

Now, that will no longer be the case, it seems, as GM is scaling back its EV strategy in response to softer demand. As Ford Authority recently reported, GM is now working to instead add plug-in hybrids back to its lineup for the interim, with PHEV versions of the Chevy Silverado and GMC Sierra reportedly being “rushed” to market as quickly as possible.

Of course, this won’t be the first time GM has neglected to follow FoMoCo’s lead in terms of tapping into a hot segment, as it has also chosen to forgo creating a proper Ford Bronco rival, too. As for the Ford Maverick and the possibility that it may one day add to its powertrain options that currently including an ICE and hybrid variant, it doesn’t seem as if The Blue Oval is planning on adding a PHEV to that list either, as Ford Authority reported last May.

We’ll have more on everything Ford’s competition is up to soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. John

    A PHEV Maverick would just make sense, as would a AWD hybrid.

    Just do it already Ford.. It’s not like it would be hard.

    Reply
    1. BeRealistic

      Not hard, but expensive. When you start talking about a $30-40k Maverick, the rest of the truck doesn’t meet that price point.

      People are already complaining that their fully loaded Maverick has a cheap interior. Well, duh, you bought a cheap truck with lots of options. Doesn’t mean it gets a bespoke interior to match.

      Reply
  2. Dick

    I would just like to have the Maverick ordered in 2022 built and delivered before it’s second birthday order date!!!!

    Reply

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