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Lincoln Nautilus Sales Jump 42 Percent, Continuing Year-Long Trend During Q4 2023

Lincoln Nautilus sales increased in the United States while decreasing in Mexico during Q4 2023.

Lincoln Nautilus Sales - Q4 2023 - United States

In the United States, Lincoln Nautilus deliveries totaled 5,437 units in Q4 2023, an increase of about 42 percent compared to 3,838 units sold in Q4 2022.

During the complete 2023 calendar year, Nautilus sales increased about 18 percent to 24,334 units.
MODEL Q4 2023 / Q4 2022 Q4 2023 Q4 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
NAUTILUS +41.66% 5,437 3,838 +17.93% 24,334 20,635

Lincoln Nautilus Sales - Q4 2023 - Mexico

In Mexico, Lincoln Nautilus deliveries totaled 40 units in Q4 2023, a decrease of about 58 percent compared to 96 units sold in Q4 2022.

During the complete 2023 calendar year, Nautilus sales decreased about 13 percent to 316 units.
MODEL Q4 2023 / Q4 2022 Q4 2023 Q4 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
NAUTILUS -58.33% 40 96 -12.95% 316 363

Competitive Sales Comparison (USA)

Lincoln Nautilus sales jumped 42 percent during Q4 2023 for 5,437 deliveries, placing the luxury crossover 10th in a competitive segment of 15 total entries.

The Lexus RX remained in the lead from the previous quarter, with a 94 percent leap in sales to 30,542 units. The BMW X3 followed in second with a 41 percent bump to 20,758 units, while the Audi Q5 placed third with a two percent slip to 19,439 units. The Acura MDX was down four percent for 12,680 deliveries to take fourth place, and the Mercedes-Benz GLC-Class grew eight percent to 10,848 units for fifth. The Genesis GV70 placed sixth with a 24 percent bump to 7,218 units. The Cadillac XT5 (see running Cadillac XT5 sales) took seventh, down 23 percent to 6,496 units. The Volvo XC60 followed closely in eighth with 6,477 deliveries and just 19 units short of seventh, posting a six percent sales slip, and the Porsche Macan placed ninth, dropping 21 percent for 6,106 deliveries. All other entries each moved about 3K units or less.

Sales Numbers - D-Segment Luxury Crossovers - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
LEXUS RX +94.02% 30,542 15,742 22% 13% +18.73% 114,033 96,041
BMW X3 +41.26% 20,758 14,695 15% 13% -3.99% 63,172 65,799
AUDI Q5 -1.72% 19,439 19,780 14% 17% +17.86% 74,145 62,912
ACURA MDX -4.02% 12,680 13,211 9% 11% +24.07% 57,599 46,425
MERCEDES-BENZ GLC-CLASS +8.31% 10,848 10,016 8% 9% -38.57% 40,253 65,531
GENESIS GV70 +23.72% 7,218 5,834 5% 5% +35.77% 25,988 19,141
CADILLAC XT5 -23.09% 6,496 8,446 5% 7% -1.95% 26,808 27,340
VOLVO XC60 -6.21% 6,477 6,906 5% 6% * 0 0
PORSCHE MACAN -21.06% 6,106 7,735 4% 7% +13.76% 26,947 23,688
LINCOLN NAUTILUS +41.66% 5,437 3,838 4% 3% +17.93% 24,334 20,635
BMW X4 +0.69% 3,189 3,167 2% 3% -2.66% 9,536 9,797
INFINITI QX50 +9.03% 2,788 2,557 2% 2% -10.48% 9,941 11,105
JAGUAR F-PACE -33.07% 1,463 2,186 1% 2% -9.02% 5,257 5,778
INFINITI QX55 -7.86% 1,348 1,463 1% 1% +6.11% 5,418 5,106
ALFA ROMEO STELVIO -18.30% 1,308 1,601 1% 1% -31.11% 5,340 7,752
TOTAL +16.15% 136,097 117,177 +4.65% 488,771 467,050

In terms of segment share, the RX earned a 22 percent share, up a segment-best nine percentage points year-over-year. The X3 posted a five percent segment share, up two percentage points, while the Q5 held a 14 percent share, down three percentage points. The MDX lost two percentage points for a nine percent share, and the GLC-Class posted an eight percent share, down one percentage point. Meanwhile the GV70 maintained a five percent share, followed by the XT5 and XC60 each earning with a five percent share as well. Finally, both the Macan and Nautilus earned a four percent share, down three and up one percentage point, respectively. All other contenders each posted a two percent share or less.

Overall, luxury D-segment crossovers saw sales increase 16 percent to 136,097 units, meaning that Lincoln Nautilus sales significantly outperformed the segment average.

The Ford Authority Take

For the past year, Lincoln Nautilus sales have been in the green, though the Cadillac XT5 from crosstown rival GM outsold it by over 1K units. Nevertheless, FoMoCo seems to now have a handle on ongoing supply chain issues that have previously made production at the Oakville Assembly Plant in Canada challenging, though that is immaterial moving forward for the Nautilus. See below.

All-new, next-gen 2024 Lincoln Nautilus Hybrid Black Label with Redwood theme

Even as sales continue to shine for the luxury crossover, its story just got better as the all-new 2024 Lincoln Nautilus that debuted last spring has now arrived at dealerships. The next-gen Nautilus features a huge, cabin spanning, highly-customizable display to make the most of Ford’s next-generation infotainment system; the addition of Lincoln Rejuvenate to “specially curate sensory experiences tied to lighting, screen visuals, and personal preferences such as seating position and massage options,” according to the brand; and a first-ever hybrid variant.

The new Nautilus is built at the Changan Ford Hangzhou Assembly plant in China and exported to the U.S. and other markets.

  • All percent change figures compared to Lincoln Nautilus sales for Q4 2022, unless otherwise noted
  • In the United States,┬áthere were 78 selling days for Q4 2023 and 78 selling days for Q4 2022

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Comment

  1. Dean

    Why are Range Rovers never included in these luxury crossover sales figures?

    Reply

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