With Ford Motor Company battling numerous quality issues in recent years, the automaker has not only issued its fair share of recalls, but also, the automaker hasn’t exactly fared well in J.D. Power’s annual U.S. Vehicle Dependability Study (VDS), either. In fact, the Ford brand ranked above average in the 2022 VDS before plummeting significantly in 2023 to the point where it ranked well below the industry average, though it did manage to bounce back and post a slightly better score in the just-released 2024 version of the same study – movement that Lincoln essentially mirrored.
Last year, Lincoln ranked 31st in the VDS with a score of 259 PP100 (problems per 100 vehicles) – placing it behind every single other brand on the market, save for Land Rover, which had a score of 273. This year, the luxury brand’s score improved slightly to 251 PP100, which was good enough to move Lincoln up to 25th place among 29 brands, but it remains far below the industry average of 190, regardless.
The 2024 J.D. Power U.S. Vehicle Dependability Study is based on the responses of 30,595 owners of 2021 model-year vehicles after three years of ownership, and was conducted between August and November, 2023. The VDS focuses on 184 specific problem areas across nine categories – climate; driving assistance; driving experience; exterior; features/controls/displays; infotainment; interior; powertrain; and seats. This year’s study found that overall, nearly two-thirds of all automotive brands suffered a decline in dependability year-over-year, with the average PP100 increasing by four versus 2023.
“Historically, VDS model results mirror the results of the respective model year in the J.D. Power Initial Quality Study, so a deterioration of vehicle dependability is unusual,” said Frank Hanley, senior director of auto benchmarking at J.D. Power. “This can likely be attributed to the tumultuous time during which these vehicles were built, and owners are keeping their vehicles for much longer. In fact, the average age of vehicles on American roads today is approximately 12 years, which underscores the importance of building a vehicle designed to stand the test of time. Automakers must ensure new vehicle technology introduced today will still meet the customer’s needs years down the road.”