Ford Authority

2025 Audi Q7 And SQ7 Debut As Updated Lincoln Aviator Rivals

The refreshed 2025 Lincoln Aviator just debuted in early February bringing about a host of updates, including revised styling, the new Lincoln Digital Experience infotainment software, a 13.2-inch infotainment screen, available BlueCruise, and some pretty big price increases. However, the Aviator and Lincoln in general certainly aren’t lacking competition either, much of it coming from the likes of Audi. Now, the Aviator, specifically, has a newly revised rival of its own to compete with – the 2025 Audi Q7, along with the more potent SQ7.

The European version of the 2025 Audi Q7 debuted some time ago, but the German brand just revealed details regarding the U.S. spec crossover, which is getting a mere refresh even after the second-generation model has stuck around without a major redesign for a decade to this point. Regardless, this latest refresh adds updated exterior styling at both the front and rear, coupled with new wheel designs, to boot.

The interior of the 2025 Audi Q7 is also getting a few updates in the form of new upholstery options, coupled with wood and metal trim choices, new music streaming app integrations, and upgraded driver-assistance features. The high-performance SQ7 also gets some revised styling in the form of a new front splitter and rear diffuser, though powertrain options for the entire lineup remain the same. That means buyers can choose from one of three options – the Q7 45 and its turbocharged 2.0L four-cylinder engine making 261 horsepower, the 335 horsepower turbo 3.0L V6 in the Q7 55, and the twin turbocharged 4.0L V8 in the SQ7 generating 500 horsepower.

As far as pricing goes, the 2025 Audi Q7 45 starts out at $60,500 sans destination charges, followed by the Q7 55 at $65,800, and the SQ7 at $90,800. The refreshed Q7 and SQ7 are on their way to American dealers now.

We’ll have more on everything Ford and Lincoln’s competition is up to soon, so be sure and subscribe to Ford Authority for ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.


  1. Mf

    It’s too bad they.dodnt replace the stupid HVAC screen with some real buttons.

  2. Blarg

    Look I love Ford vehicles, I’ve been purchasing them for 15 years now. But this headline is ridiculous, in no way is just about any Lincoln competing with Audi!! They tend to be worse in every way and I’m not even some Audi fanboy, this just boils down to genuine superior engineering and refinement! And anybody who doesn’t believe that I dare you to go drive a Lincoln and it’s “equivalent” Audi, I assure you the quality of the Lincolns will leave you wanting for the Germans!


Leave a comment