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Ford Authority

Ford Argentina Sales Down 13 Percent In February 2024

Ford Argentina sales decreased 13 percent to 2,234 units in February 2024. The figures placed Ford as the fifth best-selling car brand in Argentina, behind Toyota, Volkswagen, Fiat and Renault.

Individual model sales performance was as follows:

During the first two months of the 2024 calendar year, Ford Argentina sales increased 24 percent to 5,448 units.

Sales Results - February 2024 - Argentina - Ford

MODELFEB 2024 / FEB 2023FEBRUARY 2024FEBRUARY 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
BRONCO SPORT-78.99% 29138-27.67%230 318
ECOSPORT-98.26% 5288-99.13%7 803
F-SERIES-6.25% 1516+11.76%38 34
KUGA+800.00% 91+2,500.00%26 1
MAVERICK-75.56% 66270-63.62%314 863
MUSTANG-88.00% 325-70.21%14 47
RANGER-8.09% 1,3981,521-19.35%3,447 4,274
TERRITORY+370.68% 626133+254.55%1,170 330
TRANSIT-56.98% 77179-56.73%193 446
FORD TOTAL-13.31% 2,2342,577-23.73%5,448 7,143

The Ford Authority Take

After beginning the calendar year with a significant drop, Ford Argentina sales suffered a notable dip again in February. The Blue Oval’s market position was once again affected by the severe difficulties that the Argentine automotive industry is going through, causing FoMoCo to notch two consecutive months of contraction.

Next-Generation Ford Ranger South America - Exterior 001 - Front Three Quarters

However, despite the widespread declines in most models, Ford Argentina had an outstanding achievement in February by positioning the all-new Ford Ranger as the best-selling midsize pickup in the country for the first time in a long time. The Ranger finished as the best-selling truck and narrowly surpassed the traditional best-selling leader Toyota Hilux, which sold 1,373 units during the month.

In addition, the newly introduced Ford Territory performed well last month – with a drastic triple-digit increase that consolidates it as the brand’s second best-selling model, and one of the most popular crossovers on the Argentine market.

About The Numbers

Further Reading & Sales Reporting

  • Ford Motor Company news
  • Running Ford Motor Company sales numbers
  • Ford Motor Company Q1 2024 sales reports:
    • Ford Motor Company sales Q1 2024 U.S.A
      • Ford sales Q1 2024 U.S.A. (Ford brand)
      • Lincoln sales Q1 2024 U.S.A.
      • Ford Motor Company sales January 2024 U.S.A.
      • Ford Motor Company sales February 2024 U.S.A.
      • Ford Motor Company sales March 2024 U.S.A.
    • Ford China sales Q1 2024
    • Ford Motor Company Canada sales Q1 2024
      • Ford Canada sales Q1 2024
      • Lincoln Canada sales Q1 2024
    • Ford Motor Company Argentina sales Q1 2024
      • Ford Argentina sales January 2024 (Ford brand)
      • Ford Argentina sales February 2024 (Ford brand)
      • Ford Argentina sales March 2024 (Ford brand)
    • Ford Motor Company Colombia sales Q1 2024
      • Ford Colombia sales January 2024 (Ford brand)
      • Ford Colombia sales February 2024 (Ford brand)
      • Ford Colombia sales March 2024 (Ford brand)
    • Ford Motor Company Brazil sales Q1 2024
      • Ford Brazil sales January 2024 (Ford brand)
      • Ford Brazil sales February 2024 (Ford brand)
      • Ford Brazil sales March 2024 (Ford brand)
    • Ford Motor Company Mexico sales Q1 2024
      • Ford Motor Company Mexico sales January 2024
      • Ford Motor Company Mexico sales February 2024
      • Ford Motor Company Mexico sales March 2024

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