Ford Argentina sales decreased 13 percent to 2,234 units in February 2024. The figures placed Ford as the fifth best-selling car brand in Argentina, behind Toyota, Volkswagen, Fiat and Renault.
Individual model sales performance was as follows:
- Ford Bronco Sport sales decreased 78.99 percent to 29 units
- Ford EcoSport sales decreased 98.26 percent to 5 units
- Ford F-Series sales decreased 6.25 percent to 15 units
- Ford Kuga sales increased 800 percent to 9 units
- Ford Maverick sales decreased 75.56 percent to 66 units
- Ford Mustang sales decreased 88 percent to 3 units
- Ford Ranger sales decreased 8.09 percent to 1,398 units
- Ford Territory sales increased 370.68 percent to 626 units
- Ford Transit sales decreased 56.98 percent to 77 units
During the first two months of the 2024 calendar year, Ford Argentina sales increased 24 percent to 5,448 units.
Sales Results - February 2024 - Argentina - Ford
MODEL | FEB 2024 / FEB 2023 | FEBRUARY 2024 | FEBRUARY 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
---|---|---|---|---|---|---|
BRONCO SPORT | -78.99% | 29 | 138 | -27.67% | 230 | 318 |
ECOSPORT | -98.26% | 5 | 288 | -99.13% | 7 | 803 |
F-SERIES | -6.25% | 15 | 16 | +11.76% | 38 | 34 |
KUGA | +800.00% | 9 | 1 | +2,500.00% | 26 | 1 |
MAVERICK | -75.56% | 66 | 270 | -63.62% | 314 | 863 |
MUSTANG | -88.00% | 3 | 25 | -70.21% | 14 | 47 |
RANGER | -8.09% | 1,398 | 1,521 | -19.35% | 3,447 | 4,274 |
TERRITORY | +370.68% | 626 | 133 | +254.55% | 1,170 | 330 |
TRANSIT | -56.98% | 77 | 179 | -56.73% | 193 | 446 |
FORD TOTAL | -13.31% | 2,234 | 2,577 | -23.73% | 5,448 | 7,143 |
The Ford Authority Take
After beginning the calendar year with a significant drop, Ford Argentina sales suffered a notable dip again in February. The Blue Oval’s market position was once again affected by the severe difficulties that the Argentine automotive industry is going through, causing FoMoCo to notch two consecutive months of contraction.
However, despite the widespread declines in most models, Ford Argentina had an outstanding achievement in February by positioning the all-new Ford Ranger as the best-selling midsize pickup in the country for the first time in a long time. The Ranger finished as the best-selling truck and narrowly surpassed the traditional best-selling leader Toyota Hilux, which sold 1,373 units during the month.
In addition, the newly introduced Ford Territory performed well last month – with a drastic triple-digit increase that consolidates it as the brand’s second best-selling model, and one of the most popular crossovers on the Argentine market.
About The Numbers
- All percent change figures compared to Ford Argentina sales in February 2023, unless noted otherwise
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Ford Motor Company Q1 2024 sales reports:
- Ford Motor Company sales Q1 2024 U.S.A
- Ford sales Q1 2024 U.S.A. (Ford brand)
- Lincoln sales Q1 2024 U.S.A.
- Ford Motor Company sales January 2024 U.S.A.
- Ford Motor Company sales February 2024 U.S.A.
- Ford Motor Company sales March 2024 U.S.A.
- Ford China sales Q1 2024
- Ford Motor Company Canada sales Q1 2024
- Ford Canada sales Q1 2024
- Lincoln Canada sales Q1 2024
- Ford Motor Company Argentina sales Q1 2024
- Ford Argentina sales January 2024 (Ford brand)
- Ford Argentina sales February 2024 (Ford brand) (this page)
- Ford Argentina sales March 2024 (Ford brand)
- Ford Motor Company Colombia sales Q1 2024
- Ford Colombia sales January 2024 (Ford brand)
- Ford Colombia sales February 2024 (Ford brand)
- Ford Colombia sales March 2024 (Ford brand)
- Ford Motor Company Brazil sales Q1 2024
- Ford Motor Company Mexico sales Q1 2024
- Ford Motor Company sales Q1 2024 U.S.A
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