Ford Brazil Sales Jump 102 Percent In February 2024

March 7, 2024 3:06 pm

Ford Brazil sales increased 102 percent to 3,090 units in February 2024.

Individual model sales performance was as follows:

Ford Bronco Sport sales totaled 203 units
Ford F-Series sales increased 933.33 percent to 31 units
Ford Heavy Trucks sales totaled 3 units
Ford Maverick sales increased 88.62 percent to 232 units
Ford Mustang sales decreased 58.33 percent to 15 units
Ford Mustang Mach-E sales totaled 13 units
Ford Ranger sales increased 83.9 percent to 1,885 units
Ford Territory sales totaled 545 units
Ford Transit sales decreased 27.03 percent to 162 units

During the first two months of the 2024 calendar year, Ford Brazil sales increased 97 percent to 5,892 units.

Sales Results - February 2024 - Brazil - Ford

MODEL	FEB 2024 / FEB 2023	FEBRUARY 2024	FEBRUARY 2023	YTD 2024 / YTD 2023	YTD 2024	YTD 2023
BRONCO SPORT	*	203	*	*	360	*
F-SERIES	+933.33%	31	3	+585.71%	48	7
HEAVY TRUCKS	*	3	*	*	5	*
MAVERICK	+88.62%	232	123	+80.20%	364	202
MUSTANG	-58.33%	15	36	-51.61%	30	62
MUSTANG MACH-E	*	13	*	*	35	*
RANGER	+83.90%	1,885	1,025	+82.77%	3,659	2,002
TERRITORY	*	545	*	*	1,055	*
TRANSIT	-27.03%	162	222	-30.91%	333	482
FORD TOTAL	+102.09%	3,090	1,529	+97.32%	5,892	2,986

The Ford Authority Take

Ford Brazil sales went through last month with a drastic and significant increase in February, as Ford doubled its deliveries compared the previous year. Notably, this is Ford’s first triple-digit increase in Brazil, and it represents FoMoCo’s 13th consecutive increase in monthly sales in the Brazilian market.

Ford Brazil’s impressive performance in February was driven by significant double- and triple-digit increases in the brand’s truck line, led by the all-new Ford Ranger that once again posted a solid showing. The midsize pickup strengthened its position as the brand’s best-selling model and continues to increase its level of competitiveness in the segment.

In addition, the increase in popularity of Ford’s crossover range in Brazil also contributed. The all-new Ford Territory obtained a new outstanding result by exceeding 500 units for the second consecutive month, while the Ford Bronco Sport added a total of 203 deliveries to the overall result.