Ford Authority

Ford Bronco Among Top 2024 Best Resale Value Award Winners

Since it launched for the 2021 model year, the sixth-generation Ford Bronco has been one of the most in-demand vehicles on the planet, routinely selling for more than MSRP for much of that time. Things have cooled off as production has ramped up, of course, but the Ford Bronco still holds it value better than most other models out there. In fact, the 2023 model won a Kelley Blue Book Best Resale Value Award last year as it was among the top ten vehicles with the best projected five-year resale value on the market. Now, the Ford Bronco has repeated that feat for 2024, too.

2024 Ford Bronco Raptor Code Orange Package - Exterior 002 - Side

The 2023 Ford Bronco finished fourth among all new vehicles with an estimated five-year resale value of 65.4 percent, but this year, it fared even better, ranking first with a score of 66.7 percent. That was good enough to edge out the second-place Toyota Tacoma, which finished with a five-year resale value of 62.6 percent, while also topping its respective segment, to boot.

Kelley Blue Book’s Best Resale Value Awards are based on projections from the organization’s Official Residual Value Guide. KBB’s residual values are established by automotive analysts that review the output from statistical models built upon millions of transactions. Vehicles that earn the highest five-year residual values, expressed as a percentage of their original Manufacturer’s Suggested Retail Price (MSRP), are selected for these awards.

2024 Ford Bronco Raptor Code Orange Package - Exterior 004 - Rear Three Quarters

As KBB points out, depreciation is typically the largest expensive facing new vehicle owners in the first five years of ownership. The average 2024 model-year vehicle will only retain about 42.4 percent of its original value following that time period, meaning that a $50,000 new vehicle today will be worth around $21,200 after five years. By comparison, all vehicles in Kelley Blue Book’s Top 10 Best Resale Value list for 2024 are projected to retain around 58 percent or more of their MSRP after the initial five-year ownership period.

We’ll have more Ford-related awards and recognition to share soon, so be sure and subscribe to Ford Authority for more Ford Bronco news and around-the-clock Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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