Ford Authority

Ford Bronco Wins 2024 Best Resale Value Award For Segment

The recent release of the 2024 Kelley Blue Book’s Best Resale Value Awards has seen a handful of Blue Oval models make the cut, with both the Ford Bronco and Ford Maverick landing in the top 10 overall, the Ford F-150 Lightning ranking first in the electric truck category, and the Maverick coming out as the highest-ranked model in the compact pickup segment as well. The Ford Bronco also managed to top its respective segment as well, ranking as the best choice in the off-road SUV category to go along with its overall win.

Ford Bronco Wildtrak Argentina Cactus Gray - Exterior 002 - Rear Three Quarters

The Ford Bronco not only finished first overall among all new vehicles with an estimated five-year resale value of 66.7 percent, but it also topped the red-hot off-road SUV segment in that regard as well. It isn’t a huge surprise given the model’s status as having the best five-year projected resale value of any vehicle currently on the market, but it’s notable, regardless.

Kelley Blue Book’s Best Resale Value Awards are based on projections from the organization’s Official Residual Value Guide. KBB’s residual values are established by automotive analysts that review the output from statistical models built upon millions of transactions. Vehicles that earn the highest five-year residual values, expressed as a percentage of their original Manufacturer’s Suggested Retail Price (MSRP), are selected for these awards.

2024 Ford Bronco Raptor Code Orange Package - Exterior 002 - Side

As KBB points out, depreciation is typically the largest expensive facing new vehicle owners in the first five years of ownership. The average 2024 model-year vehicle will only retain about 42.4 percent of its original value following that time period, meaning that a $50,000 new vehicle today will be worth around $21,200 after five years. By comparison, all vehicles in Kelley Blue Book’s Top 10 Best Resale Value list for 2024 are projected to retain around 58 percent or more of their MSRP after the initial five-year ownership period.

We’ll have more on the Bronco soon, so be sure and subscribe to Ford Authority for more Ford Bronco news and around-the-clock Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. rangerdanger

    Seems to me the bronco was the leader with the largest added dealer markup ADM


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