Ford CEO Farley Says EPA Rule ‘Ambitious And Challenging’

March 21, 2024 9:18 am

Ford has long supported stricter emissions and fuel economy legislation in the U.S. and other parts of the world, even as a number of its rivals and automotive lobby groups have been pushing for weakened rules in that regard. Over the past several months, the Environmental Protection Agency (EPA) has been mulling its own proposed emissions rules that aim to slash greenhouse gases over the coming years, and just yesterday, announced that it was scaling back its requirements in that regard – rather than requiring that 67 percent of all new vehicles sold by 2032 be fully electric, that target will now come in at 56 percent, coupled with at least a 13 percent mix of plug-in hybrids, partially-electric vehicles, and more efficient ICE models. Regardless, Ford CEO Jim Farley still acknowledges that meeting these targets won’t be a proverbial walk in the park.

The @EPA final rule is ambitious and challenging, and meeting these goals will require close public-private cooperation. @Ford is absolutely committed to lowering CO2 emissions while offering customers real choice across hybrid, plug-in hybrid and fully electric vehicles. Case in… https://t.co/7BFp3cLAar pic.twitter.com/NU1gXN0lAT

— Jim Farley (@jimfarley98) March 20, 2024

In a recent post to X, Farley called the new EPA rule “ambitious and challenging,” noting that meeting these requirements will “require close public-private cooperation.” Regardless, he added that the automaker “is absolutely committed to lowering CO2 emissions while offering customers real choice across hybrid, plug-in hybrid and fully electric vehicles.”

Farley also pointed to the fact that Ford is ramping up production of its popular hybrid models, which will undoubtedly help it meet these goals, and the company also recently changed directions in terms of its electrification plans in general. Now, FoMoCo is focused on building cheaper EVs for the masses, and could even push back other planned electric vehicle launches as it aims to counter a potential Chinese invasion in that regard.

We’ll have more on these new EPA rules soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

By Brett Foote

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.