Ford Authority

Ford F-150 Lightning Discount Reaches $15,000 In March 2024

In March 2024, a Ford F-150 Lightning discount offers up to $15,000 off, which includes $7,500 retail bonus cash plus a $7,500 EV tax credit for eligible buyers, on the 2023 Ford F-150 Lightning all-electric full-size pickup truck.

Up to $15,000 off is offered on the 2023 Ford F-150 Lightning. Shown here is the 2024 F-150 Lightning Flash trim.

Below is the discount and incentive offer for the 2023 F-150 Lightning in March 2024:

  • $7,500 Retail Bonus Cash
  • Applies to 2023 Ford F-150 Lightning XLT Extended Range
  • $7,500 EV Tax Credit for eligible buyers (not all customers qualify)
  • Up to $15,000 off

Available nationwide, the above offers will remain valid through April 2nd, 2024. As a reminder, the preceding list does not represent all offers that may be available, so as always, we recommend checking with an authorized Ford dealer in your area to find out what Ford F-150 Lightning incentive offers are available to you.

2024 Ford F-150 Lightning Flash - Interior 001

Ford F-150 Lightning Pricing

For reference, here are the 2023 Ford F-150 Lightning trim levels and their corresponding starting MSRPs, including destination/delivery charge:

  • Pro – $52,990
  • XLT – $54,995
  • Lariat – $69,995
  • Platinum -$91,995

About Ford F-150 Lightning

The Ford F-150 Lightning launched for the 2022 model year, bringing America’s best-selling pickup truck into the battery electric era. The 2023 model year saw minor changes, while the 2024 model drops two configurations while adding a new Flash trim level above the XLT trim, bundling tech upgrades and the extended range battery at a more affordable price point. On the other end of the spectrum, The Blue Oval debuted the Platinum Black trim, with the F-150 Lightning being the first production Ford truck to feature a matte wrap.

In addition, the 2024 Ford F-150 Lightning gains ActiveX seating for the Lariat trim, and the entire 2024 lineup gets a heat pump as standard, while dropping Active Park Assist 2.0.

Accolades abound for Ford’s all-electric full-size pickup truck, with the F-150 Lightning winning the 2024 Kelley Blue Book Best Buy award as it did for 2023. It also won Vincentric’s 2024 Best CPO (Certified Pre-Owned) Value in America Awards, and was named the Edmunds Top Rated Electric Truck for 2024.

However, in the annual J.D. Power U.S. Electric Vehicle Experience (EVX) Ownership Study, the F-150 Lightning ranked below the mass market segment average, while the Mustang Mach-E moved up to second place. Yet the truck gained a spot on the J.D. Power 2024 U.S. ALG Residual Value Awards list.

Looking ahead, Ford CEO Jim Farley said that the next-generation F-150 Lightning will be better than the Tesla Cybertruck: “Our Gen 2, all-new full-size pickup truck, for example, is one of the most thrilling vehicles I have ever seen in my career.”


  • Must take delivery from an authorized Ford dealer’s stock by April 2nd, 2024, unless specified otherwise.
  • See dealer for details.
  • Incentive for the United States of America, unless otherwise specified.
  • Some customers may not qualify for these discount offers.
  • Residency restrictions apply.
  • Ford discount offers might not be available with special finance, lease, and some other offers.

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority is not responsible for any omissions, misprints, or any other errors.

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  1. Shockandawe

    They can’t give this crap away!

  2. Shockandawe

    Waiting for 50k discount, then I will pounce!

  3. Big burning gas steve

    $92,000 for f150 platinum ? And my taxes help rich people buy cars? Thanks Joe!

    1. Dave

      Joe must go!

  4. Sukh

    Best truck I have owned. Incredible ride, tons of storage, and 0-60 in 3.8s.

  5. Shockandawe

    Yah, and 100 miles and the battery is dead!


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