Ford Maverick Among Top 2024 Best Resale Value Award Winners

March 15, 2024 10:56 am

Since it launched for the 2022 model year, the Ford Maverick has remained in short supply and high demand, which means that it’s also one of the top 20 new vehicles priced the highest over its MSRP, on average. On the bright side, this also means that the Ford Maverick continues to hold its value better than most vehicles, and as such, has been gifted a Kelley Blue Book Best Resale Value Award in both 2022 and 2023. Now, the 2024 version of this list has been released, and the Ford Maverick has made the cut for the third straight year – joining the Ford Bronco in that regard as well.

The Ford Maverick finished tenth among all new vehicles with an estimated five-year resale value of 54 percent, just making the cut as the Bronco ranked first with an estimated resale value of 66.7 percent. Regardless, the Ford Maverick also topped the relatively small compact pickup segment in that regard as well.

Kelley Blue Book’s Best Resale Value Awards are based on projections from the organization’s Official Residual Value Guide. KBB’s residual values are established by automotive analysts that review the output from statistical models built upon millions of transactions. Vehicles that earn the highest five-year residual values, expressed as a percentage of their original Manufacturer’s Suggested Retail Price (MSRP), are selected for these awards.

As KBB points out, depreciation is typically the largest expensive facing new vehicle owners in the first five years of ownership. The average 2024 model-year vehicle will only retain about 42.4 percent of its original value following that time period, meaning that a $50,000 new vehicle today will be worth around $21,200 after five years. By comparison, all vehicles in Kelley Blue Book’s Top 10 Best Resale Value list for 2024 are projected to retain around 58 percent or more of their MSRP after the initial five-year ownership period.

We’ll have more on the Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and continuous Ford news coverage.

By Brett Foote

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.