Ford Authority

Ford Maverick Production Decreased In February 2024

Facing strong demand since the day it launched for the 2022 model year, the Ford Maverick has thus far been an elusive vehicle to find as well – at least without some sort of markup attached to its sales price. Regardless, Ford continues to work to ramp up Maverick production to meet demand, and those efforts paid off after the compact pickup saw its output drop in December. In fact, as Ford Authority previously reported, Ford Maverick production increased substantially at the Hermosillo Assembly plant in January, but now, it has dropped yet again in the month of February, according to the automaker’s latest sales report.

The Blue Oval produced just 10,774 Ford Maverick pickups in December, which represented a month-over-month decrease of 3,052 units, or 22 percent versus November. In January, however, Ford produced 16,269 units of its popular compact pickup, which was 5,495 units or 51 percent more than December – and it also helped contribute to a robust 98.39 percent year-over-year sales increase in January to kick off the new year, too.

That good news was short-lived, however, as Ford Maverick production tumbled to 14,316 units in February, which represents a decrease of 1,953 units or or 12 percent. It isn’t a massive dip by any measure, but a notable one, regardless, particularly after Ford was quick to tout its production boost a month prior.

Regardless, buyers will find some notable updates present on the 2024 Maverick, which include the fact that the hybrid powertrain is no longer standard equipment, while the manual sliding rear window and windshield wiper de-icer have been deleted and the keyless entry keypad is now a dealer-installed option, changes that have been accompanied by a price increase across the lineup as well.

We’ll have more production figures to share soon, so be sure and subscribe to Ford Authority for the latest Ford Maverick news and continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Warren Trout

    I’m still seeing dealers charge $3,000 over MSRP.

    1. Concerned

      Plus bogus dealer fees and packages! Only ignorant people pay it and encourage the gouging!

  2. Eric

    Fewer days in February and a holiday perhaps is why….well when are various holidays in Mexico?

  3. Stephen Steiner

    The drop in production explained
    Jan had 23 word days versus 21 in February.

  4. John R Sames

    When Bronco Sport production goes up Maverick must come down, only so much capacity at the one plant.


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