Ford Authority

Ford Maverick Wins 2024 Best Resale Value Award For Segment

The recent release of the 2024 edition of Kelley Blue Book’s Best Resale Value Awards saw a handful of Blue Oval models make the cut, with both the Ford Bronco and Ford Maverick landing in the top 10 overall, while the Ford F-150 Lightning also topped the electric truck category. However, those weren’t all the accolades bestowed upon FoMoCo in the annual installment of the KBB Best Resale Value Awards, as the Ford Maverick also won another honor for topping the compact pickup segment as well.

The Ford Maverick finished tenth overall among all new vehicles with an estimated five-year resale value of 54 percent, just making the cut as the Bronco ranked first with an estimated resale value of 66.7 percent. Regardless, the Ford Maverick also topped the relatively small compact pickup segment in that regard as well, even though it isn’t facing much competition at the moment, in all fairness.

Kelley Blue Book’s Best Resale Value Awards are based on projections from the organization’s Official Residual Value Guide. KBB’s residual values are established by automotive analysts that review the output from statistical models built upon millions of transactions. Vehicles that earn the highest five-year residual values, expressed as a percentage of their original Manufacturer’s Suggested Retail Price (MSRP), are selected for these awards.

As KBB points out, depreciation is typically the largest expensive facing new vehicle owners in the first five years of ownership. The average 2024 model-year vehicle will only retain about 42.4 percent of its original value following that time period, meaning that a $50,000 new vehicle today will be worth around $21,200 after five years. By comparison, all vehicles in Kelley Blue Book’s Top 10 Best Resale Value list for 2024 are projected to retain around 58 percent or more of their MSRP after the initial five-year ownership period.

We’ll have more on the Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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