Ford Authority

Ford Maverick Wins 2023 Mid Size Segment Loyalty Award

The Ford Maverick has accumulated a rather large number of awards since its debut for the 2022 model year, which isn’t terribly surprising given its stellar fuel economy ratings, low price tag, and utilitarian nature. Now, the Ford Maverick has yet another notable accolade to add to its ever-growing trophy case as well – a 2023 Automotive Loyalty Award from S&P Global Mobility – after the compact (or mid-size, as S&P classifies it here) pickup took home the top spot in its segment.

The Ford Maverick received this year’s S&P Automotive Loyalty Reward in the mid-size pickup segment, joining a pair of other Blue Oval models in that regard – the Ford Expedition, which took home a win in the full-size utility segment, as well as the Lincoln Nautilus, which was recognized as the winner in the brand new “Overall Loyalty to Model” category. As far as the overall market goes, though waning inventory over the past few years has put a dent in overall customer loyalty across the automotive market, S&P notes that improving levels as of late are beginning to reverse that trend. In fact, loyalty improved year-over-year for the first time since 2019, rising 0.8 percentage points to finish out 2023 at 51 percent.

“The last few years have shown us that customers are becoming more comfortable to consider and purchase a new vehicle outside their preferred brand,” said Joe LaFeir, President, Automotive Insights, S&P Global Mobility. “However, concerted efforts from OEMs to improve retention through unique marketing initiatives, alongside improving inventory levels and great new products, are resulting in a stabilizing of loyalty levels, after several years of decline.”

“These awards truly exemplify the industry’s competitiveness and desire to improve customer retention. The awards reflect substantial fact-based analysis, which allows us to understand and determine conquest and loyalty rates, while providing guidance to OEM marketers and their agency partners to help improve loyalty programs and customer retention,” added Vince Palomarez, Product Management Associate Director, Loyalty, at S&P Global Mobility.

We’ll have more on the Ford Maverick soon, so be sure and subscribe to Ford Authority for more Ford Maverick news and ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Warren Trout

    Midsized? Compact more like it. Ranger and Tacoma are midsized.

  2. Cliff osborne

    I ordered a xlt maverick paid the deposit 12/22/2023 at Cookeville tn never got it reordered a 2024 ln 2023 the first day ford would take orders lt is now more than 15 months still no truck

  3. Blackbelt

    Cliff, i assume you meant 12/22/2022 not 2023? I ordered my Maverick in September 2022. I didn’t get a 2023. They rolled my order over to a 2024 and price protected it. I finally got my truck 12/11/2023. So mine took 15 months. I bet yours gets built soon.


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