Ford Mustang Unleashed Tour Officially Revealed

The Blue Oval has been focusing on creating new post-purchase experiences for its customers for some time now, and many of them revolve around the all-new 2024 Ford Mustang. Thus far, that list includes a destination driving event at the Ford Performance Racing School for EcoBoost and GT owners, as well as the just-revealed Dark Horse Track Attack, coupled with a host of special events set to take place in a number of U.S. cities in the coming months. Details regarding this Ford Mustang tour had yet to be revealed, though now, The Blue Oval has announced all of the facts pony car fans will need to know.

This new traveling event – officially called the Ford Mustang Unleashed Tour – will provide fans with the opportunity to soak in some hot laps, line lock demos, and check out various pony cars up close, all as part of the ongoing 60^th anniversary celebration for the Mustang. Owners can also learn about customization options via the Mustang Garage, where various upgrades will be and display, as well as purchase merchandise, too.

This 12-stop tour is slated to visit a variety of locations across the U.S. in the coming weeks, including the Formula Drift race in Long Beach, California on April 12^th-13^th, the Fabulous Fords show in Irwindale, California, on April 21^st, the Psych Fest in Austin, Texas on April 26^th-28^th, the Formula Drift event in Braselton, Georgia on May 10^th-11^th, HyperFest in Alton, Virginia on May 17^th-19^th, and the Backwoods Music Festival in Ozark, Arkansas on June 7^th-9^th, though six more stops will be announced later this year. Registration for the Ford Mustang Unleashed Tour is open now, and fans can sign up by heading over here.

“For six decades, Mustang has been associated with freedom, road trips, and its place in American history,” said Mustang Brand Manager Joe Bellino. “But as Mustang kicks off its next 60 years, it needs to be more accessible. Mustang Unleashed will show customers what makes Mustang great, rather than merely telling them. And by pairing with events and festivals across the country, it will bring Mustang to new customers and grow one of the auto industry’s most passionate fan bases.”

We’ll have more on the Ford Mustang Unleashed Tour soon, so be sure and subscribe to Ford Authority for more Ford Mustang news and non-stop Ford news coverage.