Last year, Ford ranked below the industry average in the 2023 J.D. Power U.S. EV Home Charging Study with a score of 699 out of 1,000 possible points, which placed it near the very bottom of that list, in fact, which is a bit concerning given the fact that charging, in general, remains one of the biggest sticking points among prospective EV shoppers. Now that the J.D. Power 2024 U.S. Electric Vehicle Experience (EVX) Home Charging Study has arrived, it reveals that Ford actually managed to improve its score versus last year, but it still remains below the industry average, regardless.
This year, Ford managed to improve its score by nine points, finishing with 708 – good enough to rank ahead of Siemens, JuiceBox, Electrify America, and Blink. However, it still remains behind the segment average of 744, as well as rivals including Tesla, Emporia, GRIZZL-E, ClipperCreek, Wallbox, Autel, Rivian, Nissan, and ChargePoint.
The EVX Study aims to measure customer satisfaction with the EV home charging experience via a variety of factors – fairness of retail price, cord length, size of charger, ease of winding/storing cable, cost of charging, charging speed, ease of use, and reliability. This year’s study included the responses of 15,617 owners of 2018-2024 model year BEVs and PHEVs, and found that while concerns remain regarding public charging infrastructure, charging at home remains a superior option.
“In contrast to public charging, home charging is the ultimate convenience for owners to charge their EV,” said Brent Gruber, executive director of the EV practice at J.D. Power. “Home charging is the most satisfying aspect of owning an EV, which is why all parties in the EV ecosystem need to take the necessary steps to ensure that residential charging is available for current and potential EV owners alike. Incentives and programs are also available to offset the cost of charger installations, upgrades and management of ongoing charging costs, but too few EV shoppers are taking advantage of these offerings. The industry needs to do a much better job with consumer education and awareness, and dealers are certainly in the best position to fill that role at a local level.”
We’ll have more insights like this to share soon, so be sure and subscribe to Ford Authority for continuous Ford news coverage.
Comments
Yes I’m very satisfied with my Grizzl-e home charger I use for my Santa Fe Limited PHEV hybrid.
Charge Point works great!
Yes I agree with you Dave my Charge Point home charger is flawless. Although it may be more expensive than some of the other home chargers. To be fair though, Charger Point did give me a $50 discount went I bought it from their website last year.