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New Ford Blue Oval Badge Can Withstand Major Punishment

Ford is on a mission to improve quality following years of well-documented issues and numerous recalls, and that process also pertains to the refreshed 2024 Ford F-150. In fact, FoMoCo is using the Toyota Tundra as its benchmark in that regard, and as has been the case with several new vehicle launches as of late, the automaker performed quality checks on the latest version of the F-150, which meant that deliveries just began late last month, even though production commenced in December. One of the many new features present on the 2024 Ford F-150 is a revamped Blue Oval badge, and as it turns out, that piece is capable of standing up to extreme punishment, too.

The revised Blue Oval badge present on the 2024 Ford F-150 actually went through its own testing processes to ensure that it can stand up to harsh conditions, which isn’t something that one might expect. Regardless, Ford starts this process by subjecting its iconic badge to a freeze chamber – which is essentially just a giant freezer big enough to hold a vehicle – and that’s just the beginning.

There, the Blue Oval badge is soaked in water for 20 minutes and subjected to temperatures as low as -40 degrees Celsius for four hours, a test that’s designed to mimic the worst possible weather conditions customers might face. This test does serve an important purpose as well – it ensures that water can’t infiltrate the badge, and that its appearance isn’t marred by these horrific conditions, either.

Next, Ford conducts testing to simulate a full 10 years of extreme use, replicating the sort of wear and tear that the worst possible weather conditions of all kinds might present. The Blue Oval even goes through a high-pressure car wash test, which is designed to make sure that its appearance won’t change after being subjected to that type of environment, either. Despite this, there are certainly times when a Blue Oval badge still needs to be replaced – such as after an accident – but Ford engineers thought of that, too, as they’ve designed the part to be easy to both remove and install as well.

We’ll have more on the 2024 Ford F-150 soon, so be sure and subscribe to Ford Authority for the latest Ford F-Series newsFord F-150 news, and comprehensive Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. Sam

    Good to know!

    Reply
  2. Owen

    Now if they can make it so it doesn’t fade like on my Edge

    Reply
  3. HasPic

    See so many Fords from the 2000s with blank badges. Bout time they figured out that was happening.

    Reply
  4. Richard Rassh

    12th gen f150 tailgate badge is one time use only. if you remove it the brackets break off!

    Reply
  5. StarLord

    Good. Reminds me of my 92 Probe when the badge came off and I had to super glue it back on. Nothing install a feeling of quality like your name falling off the car.

    Reply

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