Ford Authority

New Ford Inventory Drops To 91 Days’ Supply In February 2024

For several years following the onset of the pandemic, new Ford inventory remained at or near record-low levels, though things have changed dramatically over the past few months. In fact, last November, Ford had the highest inventory levels of any mass market brand, and it remained above the industry average at the conclusion of 2023 as well. That didn’t change much as we kicked off the new year in January either, as new Ford inventory levels closed out the month at a 104 days’ supply, which was the eighth highest in the industry at the time, as well as far higher than the national average of 80 days’ supply. However, this situation did improve in February, according to new data from Cox Automotive.

Cox Automotive February Days' Supply Of New Automotive Inventory By Brand

New Ford inventory levels closed out February at a 91 days’ supply, which is an improvement from January that ranks it behind Ram, Chrysler, Jeep, and Dodge – all of which had inventory levels that were at least twice the national average of 76 – along with Lincoln, Genesis, Volvo, Infiniti, Nissan, Mazda, Volkswagen, and Audi. However, Ford’s inventory levels still remain higher than the national average, as well as the majority of other automotive brands, regardless.

Meanwhile, the total U.S. supply of available unsold new vehicles entered March at 2.74 million units, which is 942,000 units or 52 percent higher than one year ago, not to mention January’s 2.61 million units. However, sales increased by six percent to a seasonally adjusted annual rate (SAAR) of 15.8 million, up from February 2023’s 14.9 million and January 2024’s 14.9 million. This jump can also help somewhat explain Ford’s decline in inventory, as the automaker enjoyed sales increases of four percent in January, as well as 11 percent in February.

We’ll have more on the state of Ford inventory levels soon, so be sure and subscribe to Ford Authority for comprehensive Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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