Ford Authority

Ram Professional Launched As North American Ford Pro Rival

Since it originally launched a couple of years ago, Ford Pro – the automaker’s dedicated commercial business unit – has continued its rapid expansion while raking in massive amounts of profit for The Blue Oval. As such, it’s no surprise that some of Ford’s rivals have followed suit, including Stellantis, which openly admitted that it was eyeing the success of Ford Pro when it created its own similar entity called Stellantis Pro One. Now, that same automaker has debuted a brand new commercial vehicle unit stemming from one of its brands, specifically – Ram Professional.

2024 Ram ProMaster EV - Exterior 002 - Side

The new Ram Professional commercial vehicle division falls under the umbrella of Stellantis Pro One, but will operate as its own separate business unit. Like Ford Pro, it will offer customers a full suite of services ranging from upfitting and vehicle conversions to connected vehicle services and electrification support for models including the Ram ProMaster EV, Ram 1500 REV, Ram 1500 Ramcharger, Ram Heavy Duty, and Ram Chassis Cab lines.

In addition to those vehicles, Ram Professional will provide fleet customers with an array of products such as maintenance packages and contracts, road hazard and multi care coverage, 24-hour roadside assistance, a network of local upfitters, a full range of financing options, Ram Connect connected vehicle services, and vehicle-sharing and rentals, as well as charging hardware, software, and services for EVs. Ram Professional has already launched in North America, and more services slated to be added throughout the remainder of 2024.

2024 Ram ProMaster EV - Exterior 003 - Rear Three Quarters

“With Ram Professional, our commercial vehicle customers will benefit from a simplified and all-encompassing business solution with products and services that feature best-in-class performance, capability, advanced technology and value to best fit their business needs,” said Ken Kayser, vice president, Ram Professional. “We know our customers depend on us day-in and day-out, and Ram Professional is committed to delivering the best commercial vehicle lineup and serving our customers with the most important tools of their trade.”

We’ll have more on everything Ford’s competition is up to soon, so be sure and subscribe to Ford Authority for ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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