Ford Authority

1993 Ford Bronco Used By O.J. Simpson May Go Up For Sale

When most people hear the name O.J. Simpson, they think of one thing, in particular – the unforgettable scene in 1994 when the former NFL star was hunkered down in the back of his friend’s Ford Bronco, leading police on one of the slowest – and likely most famous – chases of all time. Over 90 million people watched as that white 1993 Ford Bronco made its way around Los Angeles for around 45 minutes, a chase that took place after Simpson was named as the prime suspect in the murder of his wife, Nicole Brown Simpson, and her friend Ron Goldman. That same Bronco has since become quite famous itself, and following Simpson’s death last week, it may very well wind up being sold soon, according to CLLCT.

1993 Ford Bronco O.J. Simpson Police Chase - Exterior 002 - Front Three Quarters

The Bronco used in this police chase has been on display for many years at the Alcatraz East Crime Museum in Pigeon Forge, Tennessee, but it’s actually owned by Simpson’s former agent Michael Gilbert and two friends of the SUV’s original owner, former NFL player and Simpson’s best friend, Al Cowlings, who was driving the Bronco during the infamous chase. Now, following Simpson’s death and as we approach the 30-year anniversary of that chase, it seems as if the owners are thinking about parting ways with perhaps the most famous Bronco in existence.

“Before O.J. passed, we had always thought this was going to be the year we were going to sell because it’s the 30th anniversary,” Gilbert said. “Who knows if we are all going to be around for the 35th or the 40th?” Gilbert and his fellow owners stated that they received an offer for $750,000 for the Bronco not terribly long ago, but they’re seeking at least double that – $1.5 million – either though a public or private sale.

It’s hard to say if the group will ultimately find a buyer at that price, but quite a few celebrity owned vehicles and those involved in crimes have sold for millions in recent years. Given how famous this particular Bronco is, even nearly 30 years after its rise to stardom, coupled with the passing of O.J. Simpson himself, it wouldn’t be terribly surprising to see it command such a premium, too.

We’ll have more on this famous Bronco soon, so be sure to subscribe to Ford Authority for more Ford Bronco news and non-stop Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.


  1. Alex Thomas

    This goes to show just how mediocre and mentally unstable people are. This vehicle is not worth any more than any other Bronco of this generation that is in good condition. All because a famous person owned it and it was caught in a chase doesn’t increase its value. People are so willing to purchase this vehicle for $750k says a lot especially if the proceeds aren’t donated for a probable cause. Yes it’s ones own money that isn’t my business but publicizing it is why I am commenting. The person or people willing to spend that type of money just to get out and say they have the SUV involved in an infamous chase doesn’t bring in value or important to that persons life nor others. This is why mental health is in a crisis today. There is no logic or point for any human to find sense in paying that amount for a vehicle that technically isn’t worth over $5k to say the least.

  2. whypac

    If the owner pays me $5000.00 I will haul it away to the junk yard for them.

  3. John D

    To me, it is ridiculous the price that some people will pay for a vehicle that they will probably never sit in and sill just collect dust in their big garage until they die, then it will be auctioned off by the family because the vehicle means nothing to them (and that goes for almost anything else people think is “valuable”) and that despite the fact that I love those older Broncos.
    Oh, and does anyone believe that the whole chase stupidity would have ever been allowed to go on so long if it wasn’t a famous celebrity in the car?


Leave a comment