Strapped with high inventory levels – particularly as it relates to outgoing 2023 models – Ford has recently ramped up its incentive offerings in a big way, adding a stair-step program for the 2023 Ford F-150 and a substantial lease deal for the 2023 Ford F-150 Lightning. This is also true of the 2023 Ford Bronco, which is eligible for a number of incentives at the moment that include conquest deals for Subaru owners in Seattle and Jeep customers across the U.S., a dealer stair-step program, the first lease offer for the sixth-gen SUV, a $1,000 rebate in select markets, military/college student discounts, and even a loyalty discount for the Ford Bronco Raptor. According to CarsDirect, the 2023 Ford Bronco has also received a number of cuts to its lease rates in the month of April thus far, too.
This news stems from a bulletin sent to dealers in New York, noting that Ford Bronco lease rates have been cut a total of three times in several parts of the country through the month of April, which makes the rugged SUV an attractive target for those in the market. The 36-month lease rate for a 2023 Ford Bronco currently stands at 3.6 percent, in fact, though that figure started out the month at 7.1 percent before falling to 5.7 and 4.6 percent in the ensuing weeks.
With around 6,400 2023 Ford Bronco models still sitting on dealer lots, consumers have the chance to score a pretty good deal, and in fact, some of the best that have ever been available for that particular model.
If nothing else, it’s quite evident by these trends that Ford is serious about moving its existing 2023 model year Ford Bronco inventory to make room for newer 2024 models – which means that those who don’t mind driving one that’s slightly older can score a pretty impressive deal as a result.
We’ll have more incentives to share soon, so be sure and subscribe to Ford Authority for more Ford Bronco news and continuous Ford news coverage.
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