Ford Authority

2023 Ford Bronco Raptor Gets New Loyalty Discount

With sales slowing and inventory growing as of late , The Blue Oval has introduced a number of incentives for the Ford Bronco in recent weeks, including conquest deals for Subaru owners in Seattle and Jeep customers across the U.S., a dealer stair-step program, the first lease offer for the sixth-gen SUV, a $1,000 rebate in select markets, and military/college student discounts as well, all while making the Bronco eligible for X-Plan pricing, to boot. However, for the most part, the Ford Bronco Raptor has been excluded from any sort of incentives whatsoever – though that isn’t the case with a new loyalty discount aimed at the high-performance off-roader, according to a dealer bulletin recently seen by CarsDirect.

This new discount applies specifically to 2023 model year Ford Bronco Raptor models, though it’s also an unadvertised one worth up to $4,000 off the price of that particular model. Officially known as the Red Carpet Lease Renewal Direct Offer, this deal can be worth anywhere from $1,000 to $4,000, but it’s also a targeted one that will be sent to specific individuals via direct mail – with the discount varying on a case by case basis, apparently.

Regardless, this is big news given the fact that previously, this deal only applied to non-Raptor Bronco models. The Ford Bronco Raptor has historically been excluded from essentially every kind of incentive The Blue Oval offers for the rugged SUV, but with inventory on 2023 models remaining high, it seems as if the automaker is working to make room for 2024 models.

In any event, those interested in taking advantage of this deal will need to be returning lessees looking to buy or lease a new vehicle, and they’ll have to be targeted by the automaker as well. The RCL offer does also apply to the rest of the 2023 line, as well as the 2024 model year – but the Ford Bronco Raptor is excluded from the latter.

We’ll have more incentives to share soon, so be sure and subscribe to Ford Authority for more Ford Bronco news and non-stop Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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