Ford Authority

2024 Ford Bronco Sport Lineup Gets Less Expensive

With inventory building back up to – and in some cases, more than historic levels – The Blue Oval has been busy introducing discounts on many of its models in an effort to make room for new 2024 vehicles. That includes the Ford Bronco Sport, as leftover 2023 models are currently eligible for a number of incentives ranging from low-interest financing to no payments for 90 days plus lease deals, coupled with up to $6,500 off, to boot. Now, 2024 Ford Bronco Sport pricing has dropped as well, according to a dealer bulletin seen by CarsDirect, which is more welcome news for those in the market for a new vehicle.

Ford Bronco Sport 2023 Rebelle Rally - Exterior 003 - Front Three Quarters

2024 Ford Bronco Sport Price Changes
2024 Ford Bronco Sport Price – April 2024 2024 Ford Bronco Sport – January 2024 + / – January 2024 Price
Big Bend $29,795 $31,230 $-1435
Heritage $32,365 $33,700 $-1335
Free Wheeling $32,395 $33,730 $-1335
Outer Banks $33,935 $35,915 $-1980
Badlands $38,390 $38,390 $0
Destination $1,595 $1,595 $0

Aside from the off-road-focused Badlands, every 2024 Ford Bronco Sport trim level is getting a price cut, in fact. The retro-themed Heritage and Free Wheeling models are now $1,335 cheaper than previously expected, while the Big Bend is $1,4350 less expensive and the Outer Banks gets a more substantial $1,980 price cut. In any case, mandatory destination charges remain unchanged at $1,595. With the entry-level Big Bend now starting out at less than $30k, the 2024 Ford Bronco Sport is better positioned to compete in a hotly-contested segment, too.

2024 Ford Bronco Sport

Meanwhile, the 2024 Ford Bronco Sport didn’t receive too many changes for the new model year following the crossover’s debut in 2021. Most notably, that lineup did drop the Base trim for 2024, which was previously available at an MSRP of $29,215, sans destination charges, meaning that this pricing update brings the Big Bend much closer to that mark. Aside from this major change, the 2024 Ford Bronco Sport also switched up its available exterior paint colors and added two new options – the Black Appearance Package and the Free Wheeling.

We’ll have more on the 2024 Ford Bronco Sport soon, so be sure and subscribe to Ford Authority for the latest Ford Bronco Sport news and ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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